Thread by @iamnickyates

Do you want to know how the best marketers of all time sold their products?

Do you want to know why your product is selling as well as it should be?

Do you want to know why the results aren't there for the work you did for your client?

Here's your answer...

You are neglecting the power of storytelling

Stories are how humans have interacted for our entire existence

Before the written word, it was stories that were passed from generation to generation...

But, how does this work with marketing you ask?

Stories simply make your product easier to understand

Instead of telling your reader how the product will benefit them...

Provide them with a story about a relatable character who succeeded with your product

When I help my clients extract stories that sell, I teach them something very specific...

Their followers don't want to hear stories about where they are now

They want to hear the horrible shit they went through to get to where they are now, the struggle is what sells

And here's a bonus tip when you're using storytelling...

Start in the middle or at the end of your story... then back up to the beginning...

Here's what I mean...

Take a look at a lot of good movies and you'll see them start at the suspenseful end of the story and then the main character says something like...

"But let me explain how I got myself in this situation to begin with..."

Then it starts at the beginning

You're immediately hooked and you have a long time to wait until you get the answer to the finish

That's powerful