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Max @maxua
, 23 tweets, 8 min read Read on Twitter
Новогодние праздники – хорошая возможность заняться самообразованием. Моя подборка о стартапах и построении бизнеса за 2018. Поехали ↓
Founder to CEO By Matt Mochary. Когда product-market fit найден и теперь надо построить вокруг этого компанию (бизнес). Никакой воды, сплошное руководство к действию.

docs.google.com/document/d/1ZJ…
Zero to one by Peter Thiel. Перечитываю, инсайтов на целый пост.

- Competition destroys margins
- Start small and monopolize
- Building a product isn’t enough, sales (distribution) is just as important

amazon.com/dp/B00J6YBOFQ/…
Marc Andreessen on hiring. Это архив старого блога (2007), но контент от этого хуже не становится.
pmarchive.com/how_to_hire_th…
web.archive.org/web/2008022916…
"Companies should hire outsiders to do jobs that candidates already know how to do. Promotions are reserved for promising insiders."
kellblog.com/2016/08/25/on-…
CEO job is to constantly replace yourself by hiring & delegating so you can focus on high-leverage activities.
blog.ycombinator.com/the-second-job…
AngelList culture deck by Joshua Slayton. Презентация 2013 года, когда в AL работало <20 сотрудников. slideshare.net/fcosaez/joshua…

As a side note, примерно в том же 2013 я был у них в офисе и записал интервью с @naval: medium.com/@maxua/startup…
"At the founding a startup, the structure of the company is flat. Everyone is effectively a peer. At about 8 people, a leader must emerge to shepherd the growing team, and so the first management layer is created."

tomtunguz.com/breaking-point…
"When growth is stalled and you don't know what to do talk to existing customers and focus on your NPS score."

saastr.com/the-two-things…
Еще оттуда же: "to get from $1m to $10m double down on what is already working"
saastr.com/how-do-you-get…

SaaStr/Lemkin просто кладезь ценных советов, но их нужно выискивать среди проходного контента и promotions.
Using one metric to find product-market fit,
firstround.com/review/how-sup…

(Для Джинна я делал похожие опросы, нужно быть аккуратным в формулировках. Когда спрашиваешь "насколько вас расстроит закрытие сервиса" кто-то обязательно решит, что сервис закрывается)
Слушать пользователей тоже нужно правильно.

Intercom: 5 mistakes we all make with product feedback
blog.intercom.com/5-mistakes-we-…
Много раз читал как важно делать reference checks при наймах и в этом году мы реально их начали делать. И хорошо, что начали, это действительно ценно.

bothsidesofthetable.com/how-to-make-be…
И немного видео ⏯
YС Startup School не худшее место для старта.

How To Find Product Market Fit


How to Get Users and Grow


How to Operate


Building Product, Talking to Users and Growing
Одна из ключевых задач на Джинне в этом году было масштабирование поддержки. Учимся у лучших:

Scaling support operations @ Slack
heavybit.com/library/video/…

Investing in Customer Success,
heavybit.com/library/video/…

Яндекс.Такси
Вообще Heavybit Library это находка, несколько десятков крутых видео на тему продукта, маркетинга и масштабирования.

heavybit.com/library/
Еще из школы менеджмента Яндекса:
Юнит-экономика или поиск точек кратного роста.
Руслан Фазлыев (Ecwid) о том, как проводить 1:1 и почему это важно
Про HR культуру Neflix, a.k.a. "tough love":

- hard work is irrelevant: focus on output, not efforts
- keeper test: let go people you wouldn't re-hire today
- "average performance gets a generous severance package”


npr.org/sections/money…
Designing the Ideal Bootstrapped Business от Jason Cohen, автора одного из моих любимых блогов о бизнес.

- sell to businesses, never to consumers
- pick a big market
- raise the damn prices
- success is it’s own curse

vimeo.com/74338272
Фух, пожалуй все. Пишите, какие темы еще интересны.🌟
Забыл ;)

Growth marketing guide, который лучше 95% книг по теме

julian.com/guide/growth/i…
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Что я узнал о разработке продукта в стартапе:

1/ Опасайтесь хороших инженеров.
2/ Пока у вас нет product-market fit, у разработки одна задача – проверка гипотез и быстрые итерации. Хорошие инженеры думают об инфраструктуре, тестах, процессах – это убивает скорость разработки.
3/ Фичи зло. Каждая фича – это время на разработку, неизбежные баги, усложнение продукта. Пока нет product-market fit вам нужна *одна* крутая идея, за которой придут пользователи. Дюжина "так себе" фич это не решит, только убьет скорость итераций.
Read 15 tweets
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Что я узнал о поиске идеи для стартапа:

1/ Идея важна. Хорошая идея это необходимое, хотя и не достаточное требование для успеха.
2/ Это не значит, что хорошая идея приходит к вам "готовой к употреблению". Часто все начинается с плохой идеи, которая меняется, иногда кардинально, в процессе работы и *общения с пользователями*.
3/ Отсюда первое правило: release early. Пока вашу идею не увидели пользователи, у вас нет шанса узнать действительно ли вы делаете что-то полезное.
Read 21 tweets

Related threads

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1/ Startup founders are often very frustrated with the process of raising money from investors, because what investors look for at an early stage can be very counter intuitive. Some founders pitch profitability or risk-free but slow growth, and are puzzled when investors pass.
2/ Early stage startups have high risk and high reward, resulting in a power law distribution of returns for investors. Investors at the top of this power law believe the way they evaluate startups is the key to their success.
3/ Potential to be be successful, or even really successful, isn’t good enough for top investors. Founders need to show that you have a truly huge opportunity.

Investors look within the following 3 buckets when evaluating a startup’s potential:
Read 7 tweets
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I can't recommend the book High Growth Handbook by @eladgil enough. This is a thread with my favorite quotes and some thoughts.
Buy the book (it is beautiful in psysical form), but you can also read it in it's entirely for free, online: growth.eladgil.com
I love the idea of being in a product cycle business. It is not enough anymore to build a product that reaches product/market fit: you need to keep innovating, otherwise someone else will displace you.
Read 74 tweets
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1/ “The End of the Big Idea?” by @bob_buzzard medium.com/@bob_buzzard/t… // Interesting and realistic post about customer input program at Salesforce and the challenges at scale. Always super tough to argue against "listen to customers" but at scale two realities (to consider).
Some tough customer love in this thread. An early stage company (ent or cons) outnumbers customers. So listening is relatively straight forward mapping of resources to input. In fact, early stage companies often have a feel of "work for hire" in traversing product market fit.
This is especially true when building a product that must work for groups or bigCo process as regardless of founder vision, making that vision fit within constraints is a good thing.
Read 33 tweets
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Product-market fit is a punch in the face.

It’s when growth is beating the crap out of you.

It’s when you’ve built the right product *and* you distribute it well.
The best time to raise money is when you're doing so well that you don't think that you need to raise money.

This gives you the leverage and attitude to walk away from deals, which is how you get the best terms.
Insights from @mwseibel, the CEO of Y Combinator. blog.ycombinator.com/office-hours-w…
Read 3 tweets
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1/ I’ve been thinking about how to be great at hiring for a product role.

I want to share a thread on the topic
2/ The necessary conditions when hiring a product role:

- Do you need incremental or step function work done?
- Does the person have building experiences or growing a user base?
- Are they connected with the mission?
3/ The sufficient condition when hiring a product role:

Does the candidate have an understanding, acquired through expertise and/or intuition, of the core dynamics of your business?
Read 15 tweets
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1/ I want to try an experiment that goes beyond the basic "Company XYZ is hiring!" tweets.

Below is a list of 10 interesting jobs at startups I work with. If this well-received, I'll post a new set of jobs monthly. If any of these pique your interest, please apply directly! :)
2/ Company: @teamguilded
Role: Full-stack engineer
Location: SF (or remote)
Link: guilded.gg/jobs
Why it's interesting:
- beautiful product for eSports teams
- be part of a small, distributed team
- founder (ex-FB/Instagram/Xbox) is amazing at growth engineering
3/ Company: Stedi
Role: Sr Engineer
Location: Boulder
Link: angel.co/stedi/jobs/310…
Why it's interesting:
- CEO, @zackkanter, is incredibly thoughtful and great to work with
- chance to disrupt a huge industry that doesn't get enough attention
- it's in Boulder :)
Read 13 tweets

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