, 5 tweets, 1 min read Read on Twitter
Hit my limit apparently, oops.



Guess I'll keep going here 26/
Now the only reason that any of this is relevant to anything is because all 13 sites are following one simple rule: No exact match anchors.

That's right. They aren't building ANY anchors that match the terms they're ranking for. Branded variations, yes. Exact, no. 27/
And their branded anchoring is very interesting (and systematic) too. It's not brand + keyword (except in rare instances) or keyword + brand.

It's Brand + partial or Brand + phrase, depending on the structure of ranking keyword.

Yeah, I know. Makes no sense. 28/
I'm not even half way done properly outlining this 'loophole'.

I need to go plow some snow.

Let me know if I should continue when I get back 29/
Apparently I can keep adding to the other thread, just a 25 storm limit at once. Going to move the last few tweets over there and continue under that one.
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