7 broad vertical 'buckets' totaling 117 keywords x analyzed the top 10 results =1174 (some front pages have 8-12 organic results, not my problem). 2/
When the outliers are no longer outliers...but I digress. 5/
If that bothers you, hit the back button. 6/
Relevant links (Only)
Limit link loss
Relevant authority links >
Relevant low authority links move the needle but not as much.
Don't rent links, link loss :( 7/
I realize that I'm going to struggle to explain it well in this format, but I was struggling to create a blog post that did the same. Cest la vie. 8/
Ranking a new site within six months while building links for less than 90 days? With 1/5th to 1/10th the link equity of your competition?
And that site being worth $10k+/day easily. 9/
And they stayed up there for 2 months before things went wrong on them.
I'm pretty sure I've identified how to not go wrong. 10/
Messy data is bad data. 12/
Every tool has value but to effectively map links to SERP changes had to switch gears. 13/
Took the now chronological data and used Scrapebox to determine first if link existed and then again if non linked citation existed. 16/
Tried to disprove this theory by doing same for 2 sites still ranking strong, they had very few 'missing' links/citations. 17/
Sadly, we're dealing with a black box and not all variables can be eliminated. 18/
Into each column went the ranks according to @serpwoo 3, 7, 14, 21 days after link showed up in Google.
We don't know link response time but graphing it out should help. 19/
High Authority Domain Relevant - HADR
High Authority URL Relevant - HAUR
High Authority No Relevance - HANR
Low Authority Domain Relevant - LADR
Low Authority URL Relevant - LAUR
Low Authority No Relevance - LANR 20/
Surprise, surprise. HADR links are the holy grail of SERP movement. Bet nobody saw that coming. :P
Digging in, we start to see some very interesting patterns play out. 23/
What's interesting though is that multiple LADR links acquired in a short time frame exceeds the SERP movement of a single HAUR.
Think 2-3 or 3-4. You following? 24/
And Google's claim that they have figured out how to discount low value links looks to bear some truth, as over hundred of isolated link drops, not much movement either way. 25/
That's right. They aren't building ANY anchors that match the terms they're ranking for. Branded variations, yes. Exact, no. 26/
It's Brand + partial or Brand + phrase, depending on the structure of ranking keyword.
Yeah, I know. Makes no sense. 28/
So back to 27/, this was eye opening to me, to say the least. I assumed that anchored links on hyper relevant sites would be fine, and I know other SEO who swear by them. 29/
Feels like a soufflet situation, one ingredient out of ratio and boom. 32/
Any agencies looking to improve their link systems, I'm available. grindstone@grindstoneseo or DM 45/
Any agencies who are struggling to get their clients sustainable SEO results should reach out, be happy to consult or use my infrastructure. 57/