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Let's say I want to build a site for a realty/agents:
1.) My client's clients are homebuyers
2.) Pained with low confidence and confusion
3.) Worried they'll miss out bcuz they have scarcity mindset
4.) So, let's go field recon confused home seekers on Instagram
1.) My client's clients are homebuyers
2.) Pained with low confidence and confusion
3.) Worried they'll miss out bcuz they have scarcity mindset
4.) So, let's go field recon confused home seekers on Instagram
5.) LinkedIn, and FB. Let's not go to articles written by content creators.
6.) We jot down why they're even considering realtor vs FSBO
7.) Then we wireframe/sketch site & pg layout
8.) Then we choose UI scheme, icons, etc
9.) The site must "hot flash" pain-relief
6.) We jot down why they're even considering realtor vs FSBO
7.) Then we wireframe/sketch site & pg layout
8.) Then we choose UI scheme, icons, etc
9.) The site must "hot flash" pain-relief
FAQs, comment sections, industry data, YouTube
With 3 sources of info, we cross-confirm their motives and mindset into 1-2 overarching views
We then plaster the pain arising from that view on the hero section of the landing page
Then we sell the phone call, not the solution
With 3 sources of info, we cross-confirm their motives and mindset into 1-2 overarching views
We then plaster the pain arising from that view on the hero section of the landing page
Then we sell the phone call, not the solution
