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The not-so-dirty not-so-secret about companies at small scales is that the amount of works look infinite because the amount of things you *could* do is, strictly, infinite, but of your current portfolio of things you could drop 40~80% without any material impact.
Anything other than building product or talking to customers needs to survive the challenge that it is, presumptively, a waste of time.
It’s so, so, so easy to rack up weeks or months where a) you were busy, b) the things you were busy with certainly read like work, c) you were productive according to the internal logic of those tasks, and d) the business did not improve an iota.
(I was as guilty of this as anyone, since I immensely enjoy a lot of the quotidian mechanics of business processes, like applying for insurance. To misquote a comic book movie: “And what is your business, the business of applying for insurance coverage?”
