, 16 tweets, 5 min read Read on Twitter
We are excited to announce the launch of #TheSmartSet. Our Royal Patron HRH The Duchess of Sussex & Smart Works have collaborated with leading fashion designers @jlandpartners, @marksandspencer, @insidejigsaw and @mishanonoo to create a perfect capsule wardrobe for our clients.
The Smart Set capsule collection was informed and inspired by The Duchess’s first-hand insights from her many visits to Smart Works and brings together a powerful community of designers, retailers and customers who are united in a desire to empower women.
The collection consists of the work wear essentials often needed to attend interviews and enter into the workplace: a perfect white shirt, an elegant blazer, well cut trousers, a dress that flatters everyone and the perfect tote.
For every item bought during the sale of the collection, one will be donated to our Smart Works centres. This direct 1:1 model means that supporting this initiative is to take an active decision to be part of another woman’s success story.
The Smart Set will be available in stores, online and in Smart Works Dressing Rooms across the UK from Thursday 12th September and will last for at least two weeks, available at a range of different price points and in a range of different sizes.
HRH The Duchess of Sussex, said: "Since moving to the UK, it has been deeply important to me to meet with communities and organisations on the ground doing meaningful work and to try to do whatever I can to help them amplify their impact.
Today, a year later, I am excited to celebrate the launch of another initiative of women supporting women, and communities working together for the greater good.
When you buy any item in the Smart Set Capsule Collection for Smart Works, the same item will be given to a Smart Works client, and with it, the confidence and support she needs to enter the workforce and take an important step in building a career.
Thank you to the four brands who came together in supporting Smart Works on this special project - placing purpose over profit and community over competition.
In convening several companies rather than one, we’ve demonstrated how we can work collectively to empower each other - another layer to this communal success story, that I am so proud to be a part of.”
Juliet Hughes-Hallett, Chair and Founder of Smart Works, said: “Smart Works changes women’s lives. The Smart Set will make a significant difference in our ability to dress our clients, giving each woman the opportunity to regain her confidence, look fabulous and get the job.”
@bykatestephens, CEO of Smart Works, said: “The capsule collection will give us the staples we need for our clients across the country for the next six months. Every woman who walks through our door will know that another woman cares about her and has invested in her future.”
A recent Smart Works client, Kate, spoke about her visit to Smart Works: “The appointment restored my confidence and reminded me that I can do it. At Smart Works, you’ll experience people who are passionate in helping you not only to look your best but to be the best you."
Whilst wearing the collection, Kate said: “My outfit made me feel like a boss – powerful and strong. It just made me feel amazing, reminding me of how far I have come and the future I have in front of me.”
The Smart Set capsule collection brings together a powerful community of designers, retailers and customers who are united in a desire to empower women. #TheSmartSet
#TheSmartSet photography credit to Jenny Zarins.
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