A positive change involving national brands and regional languages other than Hindi!
One: In a completely surprise move, Titan has launched watches specifically for Tamil Nadu! I notice 6 watches, and they have a combination of Tamil text, Kancheepuram saree’ish design and 1/7
One: In a completely surprise move, Titan has launched watches specifically for Tamil Nadu! I notice 6 watches, and they have a combination of Tamil text, Kancheepuram saree’ish design and 1/7
2/7 Tamil Nadu’s temple architecture on the dials! Considering it has been launched in December, this is perhaps a great time to promote them as a Pongal gift, since Pongal is called ‘Thamizhar Thirunaal’ (a Tamilian Festival). Is Titan planning watches in more Indian languages?
3/7 That would be fantastic!
On the Titan website (bit.ly/2q6znR0), I notice that they are giving away their smartwatch free with these new Tamil watches. That's an interesting deal, but do they really expect us to wear 2 watches, one in each hand? :)
On the Titan website (bit.ly/2q6znR0), I notice that they are giving away their smartwatch free with these new Tamil watches. That's an interesting deal, but do they really expect us to wear 2 watches, one in each hand? :)
4/7 Related: @spuriousmallu recently wrote about how they are personalizing business cards at Firework India with their names also written in their (respective mother tongue, besides English! Small steps towards bringing our regional languages to prominence that they so deserve.
5/7 Two: Axis Bank has roped in Kerala-based (but multi-lingual; their 'Manase Maaya' from the Kannada film, Mundina Nildana is smashingly good!) band Masala Coffee for a song! The context is the new Axis Kochi1 Card, a prepaid transit card for Kochi Metro that can be
6/7 used for shopping and dining too. The idea was conceptualized by Lowe Lintas, and includes, besides Masala Coffee, Manu Manjith, a Malayalam film lyricist, and Fejo, a Kochi-based rapper. The music video (bit.ly/2OCJNkM) contextually showcases the use of the card in
7/7 multiple occasions and locations – Kochi Metro (multiple times), restaurants, shops etc. That a national brand like Axis Bank looked beyond its brand ambassador Ranveer Singh, to localize the narrative around a local product is commendable. Excellent thought, well-executed.
