Discover and read the best of Twitter Threads about #brands

Most recents (23)

$50BN was wiped off the value of @netflix $NFLX this week.
To understand why I'd like to take a different perspective.

I will break down the #brand & #business failings that led to this loss.
In the simple & small thread below 🧵👇
#marketing #brand #Netflix Image
1/ PRODUCT-MARKET FIT pt1

We live in an increasingly impatient world.

We live in a world where we expect everything immediately. We can buy whatever we want, with one click. We can order a taxi, instantly. And stream endless content, whenever we want.
1/ PRODUCT-MARKET FIT pt2

In this increasingly impatient world, $NFLX had a great product-market fit.

-epic amounts of great content.
-content that dropped all at once, no need to wait, just binge it all straightaway.
-no distractions, 100% ad-free.
-very cheap monthly fee.
Read 13 tweets
oh hilarious.. 🤪🤡🧐🇨🇳😂😂Why the world's carmakers are watching a small town in #China - I'm so tempted to say: "See? Ya muthas! That'll teach you a lesson in respect. Learn it well. Insult China once too often with your...
...aggressive baseless smears and allegations , and attempts to 'contain' #China via #HongKong, #Myanmar #Thailand etc, and You is gonna get smacked. Where you least expect it. mate. Right up the exhaust pipe..." As I say, I'm tempted. But I won't. But I'm sure others will..
But, I hear you say.. the carmakers haven't been insulting #China.. hmm.. well.. perhaps not directly.. but..
Read 7 tweets
Read the 46th issue of #BrandSutra, The Free Press Journal Newspaper's weekly page focused on life, leadership, and business lessons from the custodians of major brands, with experts from the realm of brands decoding the highly charged world of marketers.

#brands

@babitabaruah
.@AOSmithin growing at a greater pace than the market in water heater & water purification category: Parag Kulkarni

Link: freepressjournal.in/business/ao-sm…
'Pride of Cows' to reach annual revenue of Rs 400 cr by 2027-28: @ParagMilkFoods' @akshalishah

Link:freepressjournal.in/business/pride…
Read 4 tweets
Read the 45th issue of #BrandSutra, The Free Press Journal Newspaper's weekly page focused on life, leadership, and business lessons from the custodians of major brands, with experts from the realm of brands decoding the highly charged world of marketers.

#marketing #brands
Every individual must have access to financial services, says Sanjay Agarwal, CEO of @aubankindia
#bank #banking
Link: freepressjournal.in/business/every…
YashPakka to find ways to reduce the cost of sustainable packaging, says @Ved_krish

Link:freepressjournal.in/business/ayodh…
Read 4 tweets
Read the 36th issue of #BrandSutra, @fpjindia's weekly page focused on life, leadership and business lessons from the custodians of major brands, with experts from the realm of brands decoding the highly charged world of marketers.

@Maruti_Corp #marketers #brands
I believe in empowering people, says Maruti Suzuki India's Shashank Srivastava

@Maruti_Corp

freepressjournal.in/business/i-bel…
Read 4 tweets
Big congrats to @nonfungibles on releasing their 2020 Annual Non-Fungible Tokens Report! @NathalieBcht, @latelier & I thoroughly enjoyed partnering with them on it: bit.ly/2ZkRiS8.
Some key takeaways from the report & my personal observations a/t #NFTs. A long-ish 🧵👇:
MARKET SIZE: The NFT market had a historic 2020 - tripled in value, reaching $250m (in terms of value of all #Ethereum transactions on chain, so actual market size is even bigger). This is rapid growth for a space that’s just a few years old.
Market is still volatile & prone to speculation but more sophisticated use cases are emerging based on utility, community, competitive elements. All are prerequisites for a more mature market. For all the hype around crypto, it is #NFTs that offer some of the more promising uses.
Read 23 tweets
Good story about Van Halen, Sammy Hagar, and brands/branding from @trengriffin's 25iq archives...

25iq.com/2018/01/06/sam…
... reminds me that "Brand" (in the financial sense) is the dark matter of financial modeling and valuation

... if no other quantitative measure can explain an asset's relative premium, then we often simply drop that premium in the intangible goodwill bucket

#brands #branding
... which reminds me that we should be reporting CAC and eLTV, while capitalizing most R&D!
Read 8 tweets
How an industrial adhesive product like Fevicol became a household name in India?

A thread :

#Pidilite #Fevicol #Fevistik #Brands #GameOfBrands #Branding #Marketing #CaseStudy #Advertising #Ogilvy
Fevicol is one of the most iconic brands owned by Pidilite since 1959. The company was initially called Parekh Dichem. At that time, the textile business was booming, and, the company was also producing pigment dispersions. Hence, 'Pidi' in Pidilite came from Parekh Dichem. Image
Late Shri Balvant Parekh founded the Company along with his brother. Shri BK Parekh distributed speciality chemicals manufactured by a German company. This gave him a few years of exposure in terms of products and industry.
Read 21 tweets
Brand Stories- Story No. 1

1) When Sunfeast Yippee! took Maggi to Court over "Magic Masala"

#throwback #story #India
2) Back in 2010, ITC entered the instant noodle market with its brand Sunfeast Yippee! . It started with two flavours- "Magic Masala" and "Classic Masala".
3) The flavours started gaining a lot of popularity and within 3 years time Sunfeast Yippee! had captured 12.5% market share in the instant noodles market.
Read 10 tweets
Episode 5 🎙is live, and brings our first guest!

Part 1: bit.ly/TheConnectPOD5…

A 2-part episode where @LuimaBT & I talk shop w/ legend Glenn Chin, former executive at @EA & @Nike, now in his own firm @MostProlific

#sports #brandpartnerships #videogames #creativeleaders ImageImageImage
Ep. 5 🎙w/ Glenn Chin @MostProlific we discussed how @EA built & accelerated a flagship title like #Madden, through the intersection of sports, music & video games.

Part 1:
Apple: bit.ly/TheConnectPOD5a
Spotify: bit.ly/TheConnectPOD5…

#sports #brands #videogames #partnerships
On Ep. 5 @LuimaBT & I talked to @MostProlific about how they built #brand equity for the @EAMaddenNFL & @EASPORTSNBA video game franchises, through #partnerships w/ @adidas, @Nike or @TheSource

Apple: bit.ly/TheConnectPOD5a
Spotify: bit.ly/TheConnectPOD5…

#sports #videogames
Read 5 tweets
0/ Brand as a #ThirdSpace by Habib Ullah Khan

While my poor friend was teaching the class, I was taking notes.

Notes from the Brand as a Third Space lecture with @Huk06 today at @HabibUniversity

#startups #founders #branding #marketing #thirdspace
1/ The spaces in our lives

1st Space. Home. Where we live, eat, share and sleep.

2nd Space. Work. Where we go work and earn a living.

3rd Space. Coffee shops. Stadiums. Gaming Consoles. Gyms. Trails.

Places where we go to be ourselves or find ourselves.
2/ The difference between spaces

The first two spaces are associated with society's expectations - imposed stereotypes and societal models

The third space is associated with aspiration and dreams

The third space is about choice.
Read 16 tweets
#ब्रँड्स ०१ #अर्थपूर्ण #brands १/१५

शेअर मार्केट मध्ये साधारण ५००० नोंदणीकृत कंपनी आहेत .

त्यातील नामांकित लार्जकँप कँपनी

💠ITC लिमिटेड 💠 Image
२/१५

१९१० साली ब्रिटिश इंडियात कोलकाता मध्ये सुरू झालेली कंपनी
स्वातंत्र्यानंतर १९७० मध्ये इंडियन टोबॅको कंपनी
झाली.
आणि कालांतराने ITC लिमिटेड झाली.

गेल्या ११० वर्षात ,खूप मोठ्या व्यवसायात कंपनीची घोडदौड सुरू आहे.
📈
३/१५

हानिकारक पण प्रचंड मागणी असे कॉम्बिनेशन असलेल्या प्रॉडक्ट्स च्या अर्थात
तंबाखूजन्य उत्पादने 🚭 निर्मिती क्षेत्रात,ITC बराच काळ राज्य करत होती.

'सिन प्रॉडक्ट्स' मानले जाणाऱ्या ,सिगारेट च्या व्यवसायावर संपूर्ण अवलंबून राहणारी कंपनी कात टाकत गेली. Image
Read 16 tweets
G Venugopal, chairman of Print and Beyond welcomes the delegates to the KMPA full day seminar #PrintAndBeyond
Ravi Joshi, president of AIFMP highlights the importance of the Federation in terms of government representation. Also traces the history of print in Malabar #PrintAndBeyond
In his keynote address, Manipal Technologies' Gautham Pai highlights the new sense of entrepreneurship. "In the previous generation, being an entrepreneur was the last choice."
#PrintAndBeyond
Read 33 tweets
Generation Z will outnumber Millennials by 2019 weforum.org/agenda/2018/08… via @wef
As per the report "#India's Gen Z population rise to 472 million next year, 51 percent more than #China’s projected 312 million"
"Key differentiating factor between #GenZ versus #millenials is an element of self-awareness versus self-centeredness"
GenZ naturally seek their own solutions and can quickly detect whether or not something is relevant to them. #selfaware, #selfreliant #innovative
Read 6 tweets
These trending misspellings always make me think of Trump’s 2005 NYT letter to the editor expressing his fondness for Orhan Pamuk, John Updike and Philip Roth.

Ghostwritten? Perhaps, or maybe Trump puts on a good show for people and #brands alike — keeping us fixated on trivia.
Instead of talking about, say, an arcane power grab that opponents claim would have stacked political representation and funding in his party’s favor for a decade — before a federal judge spent 277 pages eviscerating it today. courthousenews.com/citizenship-qu…
Read 3 tweets
Well,guys it’s 2019 and as I promised towards the end of last year,I’ll be talking about #Brands more.

Today is no exception,I’ll highlight why you need a brand partnership and what you should do while at it.

Shall we?
I’ve always said,you do not have to own a multi million dollar company or command millions of followers to engage in a brand partnership. If you correctly position your personal brand in a strategic and unique way, it is of value to the other party to enter into a collaboration.
Another important thing is to make yourself visible and indispensable. A brand can build its relevance by associating with related and appealing subjects and brands.
Read 10 tweets
#Thread!

THE JOURNEY OF #AfricaTweetChat

1. ATC, @AfricaTweetChat, was launched on 1st February 2018 by @janetmachuka_ & the co-founder, @barryonyango as a platform to bring African individual brands and start-ups to one #digitalmarketing learning space.
2. The second chat was led by @Ugaman01 on 8th February on "How can #Startups leverage on #socialmedia to cost effective #marketing." The chat was successful drawing in a new audience from Uganda. #AfricaTweetChat
3. Name: @Komana_MN from Zambia. She is a charming heart and as pretty as she is, she is a Digital Marketing specialist and founder of @IdeaBizDM. She handled the topic: "Why Building a #brand needs #Content."

#AfricaCareerChat
Read 41 tweets
The advantage of video #timeline over static images is even if the #consumer is reluctant to scroll down, still the content would keep changing and keep influencing Users. Best for Niche #ecommerce Segment. The played video could be put in thumbnail history to search easily. #UX Image
Read 3 tweets
Hi guys! It's a new week and we are super excited to kickstart The Brand Sigma series💃
THE BRAND SIGMA SERIES has been put together to help you understand the essentials it takes to birth a problem solving idea, innovate systemic processes to launch and position strategically to get and retain clients.

#Brand #Business #Strategy #startup #naijabrands #Entrepreneur
Today we start with..... PROBLEM

#brands #business #strategy #naijabrand #entrepreneur
Read 7 tweets
New Yorker Bagel Twitter is the worst Twitter.
I miss New Yorker Eating Pizza With A Knife And Fork Is Evil Twitter.
Eat what you want to eat the way you want to eat it, idgaf.

Just don't wear shorts on the streets while you do it, thankyouverymuch.
Read 4 tweets
TRUMP: "During the hurricanes I was in Texas, I was in Puerto Rico, I saw the work you did under the most adverse conditions & I've said -- I don't think any brand has gained more momentum or has gained more of anything than the brand of the United States Coast Guard." #brands
Trump describes last year's hurricane in Texas as "a big monster," adds, "they've never seen a water dump like that in history. In terms of water coming down and it would come in and go out three times, four times -- there has never been anything like it."
tfw you're reading aloud and you encounter a word you don't know
Read 4 tweets

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