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7 tweets,
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Mindtree's co-founder Subroto Bagchi tweeted about Mindtree's hostile takeover bid by L&T on the night of March 17th. 1/6 
2/6 Mindtree employees started tweeting with the hashtag #MindtreeMatters from 3:12pm on March 18th, with the first tweet by an employee named Subodh Kant Chaurasia, a technical lead in Mindtree.
3/6 From then on, it has been a small, steady stream of tweets. Not a trending hashtag, from what I see, but quite a number of tweets. I'm assuming the HR teams perhaps asked employees to tweet in support of the company and against the hostile takeover by L&T. None of
4/6 such 'movements' start organically, particularly with the use of a hashtag and similar sentiments in the tweet. It probably is well-intended, but to what effect? I explore all possible angles
6/6 I had briefly shared my view on this topic with Economic Times' @MeghaMandaviaET - the pic below, from today's ET.
@MeghaMandaviaET Related: Editorial by Economic Times, today.
