One of the things I love most about our strategy community is the collaboration & sharing of information, knowledge & resources between peers that help us become better at our jobs.
With that in mind, I’d like to share some of my favorite strategy resources that have helped me!
With that in mind, I’d like to share some of my favorite strategy resources that have helped me!
1. Sweathead Facebook Group - bit.ly/Sweathead
A community set up by @markpollard to help people who think for a living practice how they think.
You can post questions, ideas, frameworks, videos, & articles that help people approach their work in better ways.
A community set up by @markpollard to help people who think for a living practice how they think.
You can post questions, ideas, frameworks, videos, & articles that help people approach their work in better ways.
2. Planning Dirty Academy - bit.ly/pa-acedemy
Designed for juniors strategists right up to heads of strategy @juliancole’s academy is packed full of unique approaches that go beyond just theory by providing its members with lessons designed to help us do our jobs better.
Designed for juniors strategists right up to heads of strategy @juliancole’s academy is packed full of unique approaches that go beyond just theory by providing its members with lessons designed to help us do our jobs better.
3. Sir Stratalot - bit.ly/sir-strat
A growing directory of planning & strategy links created by @eugenehwang which includes useful articles, books, reports, research, tools & communities.
A growing directory of planning & strategy links created by @eugenehwang which includes useful articles, books, reports, research, tools & communities.
4. The Strategy Scrapbook - bit.ly/strat-scrapbook
Part aggregation, part art magazine created by @alexmorrisnorth, it exists to be a resource that makes planners better & gets them away from their desks.
Part aggregation, part art magazine created by @alexmorrisnorth, it exists to be a resource that makes planners better & gets them away from their desks.
5. Strategy Mate - bit.ly/strat-mate
Created by @juliancole & the readers of Planning Dirty it’s a resource that answers all of your planning questions across researching, brainstorming, briefing, presentations, awards, community, reading & more.
Created by @juliancole & the readers of Planning Dirty it’s a resource that answers all of your planning questions across researching, brainstorming, briefing, presentations, awards, community, reading & more.
6. Deck of Brilliance - bit.ly/deckofb
A free online resource created by Juggi Ramakrishnan & Todd McCracken comprised of 52 prompts to spark ideas, with instructions & world-class examples for each. Try it if you need to open up your thinking or get unstuck on a brief.
A free online resource created by Juggi Ramakrishnan & Todd McCracken comprised of 52 prompts to spark ideas, with instructions & world-class examples for each. Try it if you need to open up your thinking or get unstuck on a brief.
7. Beyond Boring Briefs - bit.ly/beyond-bb
Looking to transform your own briefing process? Created by @geniusstealsco (@faris & @rosieyakob), they share what kinds of briefs inspire better thinking, & what tools can lead to better work, faster.
Looking to transform your own briefing process? Created by @geniusstealsco (@faris & @rosieyakob), they share what kinds of briefs inspire better thinking, & what tools can lead to better work, faster.
8. Beat These Insights - bit.ly/beat-insights
40 awesome insights compiled by @markpollard & 30 members of the Sweathead Facebook community along with some amazing writing techniques for developing insights.
40 awesome insights compiled by @markpollard & 30 members of the Sweathead Facebook community along with some amazing writing techniques for developing insights.
9. Strategy: An Essential Reading Guide - bit.ly/strat-books
Created by @KyleDucky, @juliancole, @faris & @GarrettMNYC, this guide serves as a resource for strategists, & strategically-minded, at all levels.
Created by @KyleDucky, @juliancole, @faris & @GarrettMNYC, this guide serves as a resource for strategists, & strategically-minded, at all levels.
10. Real Agency Salaries - bit.ly/ra-salaries
An anonymous document created by @cashmeretote provides a snapshot of what salaries in ad agencies look like around the world. See what your peers are making & know your worth.
An anonymous document created by @cashmeretote provides a snapshot of what salaries in ad agencies look like around the world. See what your peers are making & know your worth.
My goal is to shine a light on these amazing individuals & share their work with more people in our community.
Please consider sharing some of your favorite examples under the categories below 🙏
Please consider sharing some of your favorite examples under the categories below 🙏
Please steal these 42 useful random questions about planning advertising by @shaneoleary1
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linkedin.com/pulse/please-s…
Schrodinger’s Strat: The Planning Paradoxes For 2020 by @BenShaw
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bbh--labs-com.cdn.ampproject.org/c/bbh-labs.com…
