Operational effectiveness leads to cost advantage.
Strategic Positioning leads to differentiation.
(i) variety-based positioning,
(ii) needs-based positioning &
(ii) access-based positioning
Won’t translate into meaningful positions unless the best set of activities also differs. or else non-specialised competitor could also meet same needs
Can be a function of customer geography or customer scale, or of anything that requires a different way to reach customers
Trade-offs create the need for choice and protect against imitators. The essence of strategy is also choosing what not to do.
It is harder for a rival to match an array of interlocked activities than it is merely to imitate a particular activity
Strategy is the creation of a unique and valuable position by choosing between trade-offs, involving a different but strongly integrated set of activities.
Finish. I hope you enjoyed :) Maybe I will do more if you like them.