Hated all the run-of-the-mill emails about what you ate or watched in 2019? Well, 20 lakh+ ETMONEY users had reasons to rejoice, learn & plan their 2020 better. Because we send them something interesting about what they care a lot. Money. And it was personalized! A thread 1/n
We re-invented a report card! Yes. A report card on one’s MONEY. There were no marks but some really cool insights about their money habits & how they can do a little better, and further their goal to get RICH, in 2020. 2/n 
Everyone loves spending money. But where & how much do we spend, no one remembers. So, we gave our users a quarter wise break-up of just that. Some have already vowed to delete shopping apps :) And if you want to be careful with your MONEY in 2020 👉go.onelink.me/SL0K/c2f286a4 3/n
Did you use sale season to save (cough waste!) money? Well, our users found out plus got a tip on how to avoid it. And No, it wasn’t about deleting apps. Check it out for yourself- 4/n
But not everyone just spent money. There were quite a few smart ones that used ETMONEY to invest and track their investments. We had something for them too! 5/n
Committing is not easy and sometimes after committing you tend to skip things. Our users got to know how well they did on both these things. Do you know your commitment level? 6/n
Did Lady luck shine on our users who booked profits or they got it because of investing right? They found out along with the money they made. 7/n
Direct plans help you make more money and our users found out exactly how much extra they have made. And those still invested in regular plans, the money they have lost was given. How are you investing? 8/n
Ever heard of discounts in the market?📉Yes, it at least happened 64 times last year and we alerted our users when the opportunity came. Did they seize it or they miss the bus? 9/n
A lot of our users made money by simply being smart with their savings. SmartDeposit meant they get more return by bank account with the bank-like feature of Instant Withdrawal 24x7, 365 days a year. You can earn that too -etmoney.onelink.me/unJQ/316a54c2 10/n
‘Tis the season of tax-saving. Did our users just save tax or they were smart to do it while meeting their financial goals? The section of year in tax saving answered it for them. How about you? 11/n
With spending and investments done, we informed users on whether they have been good borrower or no. For people with good credit scores, we had a surprise offer! For those with low scores, details on what they can do to improve were highlighted. 12/n
And that’s a wrap! All this required a lot of work from cross-functional teams across data science, CRM and marketing functions plus our agency partner @WebEngage 🙏13/n
