1/ Searching for influencers sucks. It takes an enormous amount of time and energy. But it doesn’t have to be that way.
A thread. 👇
A thread. 👇
2/ @M_Gagliano spoke to a DTC brand today. They spent countless hours using a competitive platform to search, filter, and sort through an endless list of options. They mass emailed hundreds of creators. Only a few responded.
3/ Searching for creators is a fundamentally broken experience. It’s an easy way to waste a lot of time and partner with low quality creators. This leads to inauthentic collaborations that don’t drive results.
4/ That’s because this isn’t a search problem. It’s a user experience problem. When we built our platform at @hashtagpaid we decided search wasn’t part of the experience.
Instead, we built Handraise. ✨
Instead, we built Handraise. ✨
5/ Handraise learns about your campaign and finds creators who are a good fit. Instead of searching for hours, you spend 5 minutes building a campaign and choose from a group of handraised creators who each share their creative strategy.
Best yet, they’re all whitelist-enabled.
Best yet, they’re all whitelist-enabled.
6/ For more on whitelisting, see this thread:
7/ DTC brands love Handraise. Just last week, one of our customers said this:
"I love that you’ve baked in a shopping experience into the creator selection. It sets you apart from all the other platforms massively. Thats crazy smart.”
"I love that you’ve baked in a shopping experience into the creator selection. It sets you apart from all the other platforms massively. Thats crazy smart.”
8/ By eliminating search, marketers can focus on what’s most important: collaborating with creators to create content and optimizing whitelisted ads that drive strong ROAS.
Our friends at @2PMinc show how @ettitude is doing just that: 2pml.com/paid/
Our friends at @2PMinc show how @ettitude is doing just that: 2pml.com/paid/
9/ Handraise is only possible because it’s built on top of one of the most high-caliber creator networks on earth: the #paid creator network.
We’ve spent years cultivating an on-platform network of 20k+ creators, ready to be activated by growing DTC brands.
We’ve spent years cultivating an on-platform network of 20k+ creators, ready to be activated by growing DTC brands.
10/ If you’re a marketer still burning countless hours searching for creators with some clunky search tool—let us help you change that.
