Thread by @innocent

BREAKING SMOOTHIE NEWS

Our super smoothies have shiny new labels.

More importantly, they're boosted with even more vitamins than before. #NewLabelsMoreVitamins

We think our design team did a great job. The old ones had their fans, but we reckon you'll soon come to love these new ones.

https://twitter.com/lauraslaterr/status/1237669917564035072?s=20

We wanted a fun font with a lot of energy. It might not be for everyone, but we think it really packs a punch, like the extra vitamins in our drinks.

https://twitter.com/crmcevoy/status/1237697208578908162?s=20

Nope, it's March 11th. #GoodDesign (#AndMoreVitamins)

https://twitter.com/calver_sue/status/1237700481293717504?s=20

Thanks for the first bit, Jack. We strongly disagree with the middle bit, but that's life. We're still feeling bright, like our new labels.

https://twitter.com/TheMrMegabyte/status/1237706097261240320?s=20

That's because it's a FUN font. We could have used a less fun font, but where would the fun have been in that?

https://twitter.com/ChiefEditorMG/status/1237709950106861568?s=20

Thanks for the feedback on the fun new labels everyone. Sorry some of you aren't fans.

To try iron things out, we've asked our designer @BlandyClaire to talk you through the fun, artistic process behind them.

There's not going to be a "next" label. We're really happy with these designs.

https://twitter.com/lisadurbin/status/1237716214379687941?s=20

Hello everyone. We've listened to your feedback. We get it. The new labels were too fun. You'll be pleased to hear we've redesigned them to make them more appropriate.

Hope you like our new new labels.

Before any of you start ranting about the fonts, here's our designer @BlandyClaire to talk you through the re-rebrand.

They're all grey. Really, really grey.

https://twitter.com/iHarlandos/status/1237739115300487168?s=20

Not gonna lie, they look pretty bor...ing. The last ones were more fun.

https://twitter.com/DemonCatDaphne/status/1237739956765896705?s=20

We actually hate them.

https://twitter.com/lauraslaterr/status/1237740528344731649?s=20

Okay everyone, we've decided the new new designs weren't fun enough. So we've taken the fun old new designs and made them even funner.

More fun than ever. More vitamins than ever.

To clarify - These were not made on WordArt. They were made using the Adobe Creative Suite, a serious design software package for serious designers, like @BlandyClaire.

https://twitter.com/emmahansonwhite/status/1237759746003918850?s=20

To re-clarify: Our re-rebrand was not made on WordArt.

https://twitter.com/Kymz/status/1237755689352790016?s=20

Please stop saying they were made on WordArt. We will NEVER make a rebrand using WordArt.

https://twitter.com/Kymz/status/1237755689352790016?s=20

ATTENTION EVERYONE

We have re-re-re-rebranded our super smoothies. Our thinking process was as follows:

Works of art
Words of art
Word art

More WordArt. More vitamins.

Now you mention it, there is a certain lack of imagery, isn't there?

https://twitter.com/JTKiri88/status/1237784915745349635?s=20

Using our labels to speak a thousand words does sound like a good idea. If only there was some way of doing it...

https://twitter.com/Amarghh/status/1237784685117345793?s=20

ATTENTION EVERYONE

We have re-re-re-rebranded our super smoothies.

They now sport a sleek, modern look, designed to speak 1000 words.

However, there are only two words they need to speak:

MORE. VITAMINS.

Where exactly were you this morning, Ben?

Where were you when we were flying the Comic Sans flag loud and proud?

WHERE WERE YOU THREE RE-BRANDS AGO?

https://twitter.com/_benjaminwalker/status/1237797221418119171?s=20

Look, can we stop thinking about the Comic Sans and START THINKING about the MORE VITAMINS?

The Comic Sans was good though.

https://twitter.com/Natalia_7110/status/1237792518894432257?s=20

How they look isn't important. What's important is the VITAMINS. And how they look. (Great.)

https://twitter.com/SiobhanMoore90/status/1237823522728300546?s=20

You all should have gone to bed by now so hopefully we can quietly sneak this subtle re-re-re-re-re-rebrand out without anyone noticing.

Please dream about vitamins.

Our boss: "Another rebrand?"

Us: "Yes"

Our boss: "With rainbows?"

Us: "Yes"

Our boss: "Why?"

Us: "So more people notice our drinks"

Our boss: "Why have you posted it at 10:30pm?"

Us: "So no one notices"

Do't thik so?

https://twitter.com/jillblair/status/1237870889917485056?s=20

What a beautiful Thursday morning. The sun is shining, the sky is blue, there's birdsong in the air and there's blossom on the trees.

It's looking like a perfect day.

A perfect day for a re-re-re-re-re-re-re-re-re-re-rebrand.

Not to get all technical or anything, but the official amount is "loads".

https://twitter.com/ashleyncoop/status/1238024762800119809?s=20

True artists don't take requests.

https://twitter.com/Kem2k2/status/1237794602746331136

ATTENTION EVERYONE

We have taken your requests and re-re-re-re-re-re-re-re-re-re-re-re-re-rebranded.

Pretty sure someone requested we add more vitamins as well, so we have.

Hmm, haven't rebranded our super smoothies in a while.

ATTENTION EVERYONE

We have re-re-re-re-re-re-re-re-re-re-re-rebranded our super smoothies.

More text than before. More vitamins than before.

ATTENTION EVERYONE

Marketing wanted to "make the logo bigger" so we've had to rebrand again. Should probably have made the text bigger too, but a nice design overall.

Other things that have been made bigger: the amount of vitamins in our super smoothies.

We've decided to re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-rebrand. But you know what? This might be it. This might be the one.

This might be THE rebrand.

Maybe one more rebrand, just to be safe?

They do say you can never rebrand enough.

This is it.

This is the one.

This.
Is.
Absolutely.
Positively.

FLAWLESS.

We’ve done it everyone. We’ve pulled off the perfect re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-re-rebrand.

Hello everyone. We’ve realised there were a few flaws with our flawless design. We are working to fix them. We’re close. We’re almost, almost there. Think we should have the final rebrand any second now.

Would you look at that, half five already. Doesn't time fly when you're rebranding? Well, have a nice evening everyone. Guess the final rebrand will have to wait for another day.