In the past 15 years or so I have asked several Bollywood stars in interviews: why do you endorse #fairness products? Funny thing: most are unwilling to admit that their fairness brands are fairness brands. I kid you not. It has been quite surreal. (Contd)
In interviews I've done for TV & print, over the years stars have offered me variants of "these are brightening creams, not whitening creams", "blemish removers not fairness creams" etc. Some of that came together in this article I wrote in 2011: …navetticadgoes2themovies.blogspot.com/2015/04/stars-… (Contd)
By dropping "Fair" from #FairandLovely's name, @Unilever is continuing a pretence most Bollywood ambassadors of such brands have kept up for long. The name change is either pre-emptive or a bid to board the #BlackLivesMatter bandwagon. Shame. (Contd)
What's in a name if a #fairness cream continues to exist, cashing in on colour prejudice& #racism in south Asia that affects people's mental health & earning capacity? Apologise for the decades of damage you've done & scrap the product, @Unilever. #BlackLivesMatter #FairandLovely
