Nobody cares about confederate flags or statues or whether BLM is painted on streets in yellow paint. Nobody cares about whether a NASCAR driver gets a garage door “noose“ confused. That’s barbershop chatter. It doesn’t matter. This is low hanging fruit. So, what does matter?
Think about the undecided or independent American voter who doesn’t know or care who someone called Judge Janine is. Who doesn’t follow Twitter. Who cares instead about money and family and healthcare and jobs. That’s whom you should think of, not the usual cast of characters.
Tell the American voter what you’re going to do and not what you did. No one cares about past performance. That’s nice. Save that for a history doc. This is different. Tell me something now that I care about. Tell me something that affects Main Street and mainstream America.
