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#charliemunger #BerkshireHathaway
#WarrenBuffett
#Apple

Why #WarrenBuffett missed the transformation from Hard assets to Soft assets , Why the legend never understood the transition to Software and it’s future and he underestimated the Internet to a very vast extent
It was 1997 and Warren was offered an opportunity to buy Microsoft stock and he said he believes MS story is pretty good in the short term , but he doesn’t see a great future in another 2 decades.
MS was trading at $16-18 at that times and has split thrice since then...
Berkshire purchased GEICO in 1995-96. It came to Warren’s attention that GEICO was paying $10 to search engine Google for every mouse click on GEICO ad
The cost of this service provided by Google was NIL
Warren couldn’t read the thesis behind this kind of income Google generated
He couldn't gauge whether Google had a durable competitive advantage or would be overtaken by rivals.
He himself had switched his loyalties from Alta Vista to Google but did not realise the potential of the Google business
Warren was never able to understand Amazon and Jeff Bezos , in fact he was busy buying traditional retail business like TESCO in 2006 and Kraft in 2015.
Warren and Berkshire though were aware of the progress made by Amazon till 2017
but it was #ToddCombs or #TedWeschler who purchased Amazon stocks for Berkshire Hathaway.
Warren had exposure to Amazon bonds between 2001 -02 till 2005-06. His exposure was on basis on Junk credit price it was available after dot com bubble burst
Warren started buying Apple in 2016 again at behest of Todd Combs and Ted Weschler
Since than Berkshire has been buying and occasionally selling Apple ended up net buying of $35 Billion and and now by 2020 is worth $122 billion which is 25 % value of entire Berkshire market cap
It took Berkshire decades to realize a $18 billion unrealized gain on its $1.2 billion investment in 9.4% of Coca-Cola
It took Berkshire only about one year to realize a $40 billion unrealized gain on its $36 billion investment in 5.4% of Apple

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