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Susan HayesCulleton CFA Profile picture
@SusanHayes_
Sep 17, 2020 • 10 tweets • 10 min read • Read on X
Following on from my @LEODCWomen session yesterday called "Know your Purpose and Innovate to Thrive" with @PaulineLogan, here is a list of the resources that I referenced:

A #Thread

localenterprise.ie/DublinCity/Sta…
1. @caseyorla at @ambition2employ spearheaded an initiative around taking on your first employee. To accompany that, I wrote a piece called

"The seven secret questions that every new employer secretly asks themselves (and how to answer them)"

thepositiveeconomist.com/the-seven-secr…
2. I'm a firm believer that if you ask better questions, you will get better answers in terms of sales, managing people and even when it comes to one's own mindset. This is a very useful @HarvardBiz piece by @HalGregersen.

hbr.org/2018/03/better…
3. For those interested in raising #investment, I suggest checking out @AwakenHub, @HaloIreland @Entirl and also irishinvestmentnetwork.ie
I recommended “the Game Changer Formula” by @askrory and thank you to @RecoveryHour for taking the photo! Image
I suggest @getaudacity for anybody interested in recording and producing audio. This is the #software we use for our @SavvyWomenBrand #podcast.

(FYI I was telling you all that our next guest is @MauraKellyMedia)

savvywomenonline.com/podcasts/
6. In the most recent edition of @HarvardBiz, there is a very practical framework put forward to "Adapt Your Business to the New Reality" by Michael G Jacobides @LBS and @MartinKReeves @BCG

hbr.org/2020/09/adapt-…
7. I highly recommend looking into the @Entirl Innovation Partnership (and its #Feasibility Study or the #Innovation Voucher) as a way to explore and implement new ideas with the support of @KTIconnect.

enterprise-ireland.com/en/funding-sup…
8. I have such great things to say about @EEN_Dublin. Among them is a profile database where companies who are actively searching for partners (i.e. distribution, collaboration etc) share details of what they have to offer and are interested in. Call @DubCham and ask for Maria!
Thank you again @PaulineLogan for the opportunity to speak to your members. It was really lovely to interact with everybody yesterday and both you and the @LEODCWomen #network are such assets to @LEODublinCity @Loc_Enterprise.

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More from @SusanHayes_

Susan HayesCulleton CFA Profile picture
Oct 2, 2020
@VectorVest @MaryTourAmerica @TourAmericaTV @CruiseHolidayie @IIBN @GoingForGrowth @EOYIreland @McKinsey Wonderful! @MaryTourAmerica was fantastic. She shared a range of insider insights about #travel #airlines and #cruise companies. Lots of comments and questions from people throughout. I showed the audience how to navigate the sector's key stock metrics.
@VectorVest @MaryTourAmerica @TourAmericaTV @CruiseHolidayie @IIBN @GoingForGrowth @EOYIreland @McKinsey #Summary

🟣 @MaryTourAmerica feels that corporate travel could be hit the hardest, short haul could come back the quickest and long haul will soon follow thereafter.

🟣airlines have to cut capacity, agencies will have to become more boutique and customer service will win out
@VectorVest @MaryTourAmerica @TourAmericaTV @CruiseHolidayie @IIBN @GoingForGrowth @EOYIreland @McKinsey 🟣 while businesses have found out that they don't need to send people on business trips like they did before, people will always want a holiday

🟣 I spoke about how one can use #options to get paid for the volatility in the travel market through selling puts and calls.
Read 6 tweets
Susan HayesCulleton CFA Profile picture
Aug 22, 2020
As I read back over the notes I wrote in here, I reflected on this like:

1. What changes have this new normal brought about that we want to keep? (That was arising from a @brianbuffini #podcast about “burning off impurities)

2. What do we want to simplify in the business? Image
3. What is our new understanding of risk and vulnerability... and how do we make risk adjusted business decisions?

4. What did we previously think was a risk but was masquerading as part of our #USP?

5. Where is the flex in our system and power does this knowledge give us?
6. How could we run a virtual @SavvyTeens programme in a way that we can lever what we never had in an in-person scenario?

(✅ we delivered this for a client this month)

7. What data can we glean today to help us make decisions in this much more digital world?
Read 5 tweets
Susan HayesCulleton CFA Profile picture
Apr 22, 2020
A couple of key points that Caroline McEnery @TheHRSuite and @elmaoreilly @parallelldn shared this morning on the @IIBN webinar:

1. Get into the helicopter and look at your business strategy for the next 3, 6 and 12 months. Align your #HR strategy accordingly.

(1/5) Image
2. #Communication is critical. Have you daily check-ins, normal one-to-one meetings and don't assume people know what you're thinking.

3. Information on the #furlough system in the UK is changing all the time. Explain that to your staff and that you're keeping up to date. (2/5)
4. This is a time when your brand values really have a chance to shine or will be challenged. If you've said that you offer #flexibleworking for example, this is the time when your policy is being put to the test. Some brands are showing they're true to their brand promise. (3/5)
Read 5 tweets
Susan HayesCulleton CFA Profile picture
Mar 28, 2020
I read a piece by @LauBooneEco about the longer-term economic cure:

We may have to prepare for a longer coronavirus crisis ft.com/content/a8d313… via @FinancialTimes

Here are three key things she says (and my response):
1. "Because of this uncertainty, markets are unable to price risks or economic expectations" says @LauBooneEco.

She is completely right. The old adage "Share prices follow earnings" is a conundrum now. EPS and P/E ratio data is likely out of date. What are the prices following?
2. "An outbreak lasting more than a few months raises questions about how short-term, targeted responses, de­signed for a temporary shock, must be amended or strengthened" says @LauBooneEco.
Read 5 tweets

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