Hi everyone! It's @MeredithSchmehl again, and I hope you enjoyed reading about #SciComm this morning! As I mentioned, I'm currently taking a #SciComm course. Today we talked about media interviews! Here are some key takeaways 1/6
First, although this course is for scientists and engineers, these tips can help anyone explain complex topics in any setting! Even non-scientists can use these tips when they're teaching something new or telling a complicated story 2/6 A photo of 2 people looking...
1. Know your message.

In situations like a media interview, you'll want to prepare in advance. What are your three main points? Practice explaining them, and don't be afraid to repeat them during the interview or other conversation. You want your message to be heard! 3/6
2. Know your audience.

Different audiences may come with different backgrounds or experiences with your topic. Think about who your message is for, and tailor your message to their level of knowledge 4/6 A teacher in front of a roo...
3. Be concise.

It's best to keep things simple at first, then expand later if needed. Keep your answers short and jargon-free - it's easy to add more details if someone asks! 5/6
Have you ever been interviewed by the media or been asked to explain a complicated topic to someone who is unfamiliar with it? How was the experience? Do you have any advice to share? 6/6

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More from @realscientists

9 Oct
Happy Friday! I'm @MeredithSchmehl and I want to take a quick break from #SciComm to tell you more about my lab's research! Members of my lab discovered that when your eyes move, your eardrums move too. Curious? Read on! 1/13 An image in two halfs. In t...
Let's take a step back. Earlier in the week, I told you about how I study the brain. But there's another part of my lab that studies the ear! They're looking at the relationship between the ears and eyes to figure out how we locate things and make mental maps of space 2/13 A photo of a person's left ...
They do this by putting tiny microphones in people's ears - kind of like earbuds! But instead of playing music, the earbuds actually record what's happening inside the ear canal 3/13 A person wearing a pair of ...
Read 13 tweets
8 Oct
Hi everyone! I hope you're all enjoying this week's discussions. Earlier today we talked about #SciComm strategies to communicate in writing and to edit others' work. Now we're going to talk about communicating with policymakers…#SciPol! 1/11
A photo of the United State...
Many types of science clearly show the connection between science and society. Not only do scientists often require government funding for their research, but their work may also enhance treatments for diseases or inform relevant laws 2/11 A photo of several doctors ...
I'm from the United States, where we elect representatives to make laws. But these representatives rarely have a scientific background, so they may not have the knowledge that's necessary to create science-based legislation 3/11 Several black chairs at an ...
Read 11 tweets
8 Oct
Hi all! It's @MeredithSchmehl, back to talk more about writing as a form of #SciComm! Let's switch gears a bit to discuss how editing others' work can improve your own writing 1/5
When I first ventured into science writing, I noticed that the techniques used in these articles are very different from academic writing like research papers. I realized I could learn these new skills by reading others' work during the writing process! 2/5 A person pointing to a page...
One great resource is the NPR Scicommers community led by @joesbigidea. Through this program, I've edited pieces of science writing during early stages of the writing process, and learned a lot by reading comments from real editors of news publications! 3/5
Read 5 tweets
8 Oct
Happy Thursday! @MeredithSchmehl again! Yesterday we talked about outreach and how to get started. Today will be a busy day with discussions about other forms of #SciComm and #SciPol! Let's start with writing 1/9
A schedule graphic for Mere...
Writing is a great way to share science with many types of audiences. Written communication is particularly well suited for targeting adults because it allows you to explain complex concepts in a narrative format 2/9 An open book with hands hol...
Since I started grad school, I've been writing about science for non-scientists. Here are some ways I've been exploring science writing: 3/9 A hand writing in an open n...
Read 9 tweets
7 Oct
I hope everyone is having a great day! I’m @MeredithSchmehl. Now that we've talked about what #outreach is, how I got started, and how it can be beneficial, let's talk about how you might get started if you're interested. #SciComm 1/7

A schedule graphic for Mere...
I wrote this blog post for @SfNtweets' @NeuronlineSfN about starting an outreach group! Check it out for tips, or keep reading below 2/7
neuronline.sfn.org/outreach/start…
If you're at an educational institution, check to see if there's already a group that does outreach in your area of interest. There may be a student group or a local chapter of a professional society in your field, which may already have outreach activities in place 3/7 A college campus with a got...
Read 7 tweets
7 Oct
Welcome back to @realscientists with @MeredithSchmehl! Thanks so much for the questions and comments over the past few days! Yesterday we talked about why #SciComm is important on a broad level. Today we're going to focus on #outreach in more detail: 1/10
Science #outreach is a form of informal education to help people learn about science outside of a classroom. It often involves fun activities or games to help demonstrate concepts 2/10 A gloved hand pouring a pur...
I discovered outreach as an undergrad at @CarnegieMellon, when I joined a neuroscience club at @cmuneurosci. I joined this club to meet my peers and learn more about my field, but I quickly realized that the group was heavily involved in outreach 3/10
Read 10 tweets

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