Understanding The Mobile Consumer Mindset
Brands are constantly asking themselves the same question; What makes our customers tick? They ask this question because every brand wants to deliver more of what people want and less of what they don’t.
Brands are constantly asking themselves the same question; What makes our customers tick? They ask this question because every brand wants to deliver more of what people want and less of what they don’t.
And this is a question that has become harder to answer in today’s digital world. Consumers now have more choices than ever before, and their expectations can appear to change on a daily basis.
This freedom to choose extends not only to what they purchase but how they purchase, and through which means they choose to engage and interact with brands.
One of the main reasons that brands and marketers are finding it more complex to interpret customers’ expectations is because of the different behaviors that have developed as a result of the rise of smartphone use.
Smartphones have created a different kind of consumer and in real terms, this means that over a third of all online purchases are being conducted through a mobile device.
People are now turning to mobile more than any other source to help them get things done, make decisions or purchase products.
As a whole and as we know, our dependency on our smart mobiles has become unavoidable. Consumers are becoming more reliant on smartphones (mobile devices) as we are living in a time where the right now consumers are becoming more prominent.
So, it is safe to say that smartphone users are 50% more likely to purchase a brand’s product immediately compared to other devices.
Therefore, the behavior of a ‘mobile mindset’ consumer has significant implications for businesses, which means it’s time to start thinking about how different devices affect the consumer mindset, influence emotions, content consumption and purchasing decisions.
It’s becoming more and more important for businesses to tailor customer experiences to not only the individual but to the device, the individual is using.
By acknowledging that customer behavior is both highly variable and directly influenced by the device being used whether that be a laptop or desktop,
or a smartphone or tablet, brands can gain a deeper understanding of what their audience wants and can better tailor their digital experiences to match those needs.
To learn about how we can support in developing a mobile-first strategy for your brand, drop a message via: info@sbimedia.com.ng
#SBIMedia #MondayMorning #mondaythoughts #SBIMediaWorkShop
#SBIMedia #MondayMorning #mondaythoughts #SBIMediaWorkShop
• • •
Missing some Tweet in this thread? You can try to
force a refresh
