Thread by @dominiconorton

Storytime 📖

How I #buildinpublic with NON TECH products. A thread ⬇️

I recently started to become more interested in things away from the computer. Music, Art. It’s an old past time for me that I wanted to revisit.

So I started to put my old artwork on my Etsy Store

etsy.me/30CZVbN

I always wanted to make cards because I remember a time when cards meant a lot more than they do now.

I have friends that have been pushing me to do handwritten products so thought it might be an opportunity to explore the idea.

Just like I would create an app I started sketching ideas.

I don’t own an iPad so thought I’ll just book some time in the Apple store and try to see what it looks like digitalised. (Can’t find the pictures)

Turns out I didn’t like it and begun telling myself what @waller_ariana tells me all the time. You’re over complicating it

It didn’t need to be fancy. Sweet cards speak for themselves (the example isn’t my work but a great example of a nice but simple card)

Then I thought how could I leverage an innovative business model in a unique context. Subscription based cards (or boxes) isn’t exactly new I thought I would need a compelling reason for people to want to pay up to 6.99 every month for a card...

An assumption I made it that people would be willing to send a card to a complete stranger knowing they made their day a little better. Remember right now this is just an assumption

So to test that assumption I throw up a landing page and attempt build my community of people that card

I gave myself 20 minutes to complete it while chicken Patti was in the oven. This ensured I didn’t spend forever on things that don’t matter. Also I set myself a budget of £0 so I don’t unnecessarily spend money

Wix is my go to for landing pages because the free version is dope for just collecting subscribers. I use a template almost almost with landing pages

I then manipulated the template to suit my needs. I always put the name (usually a placeholder name) and tagline of what the site is about

My Patti was done in 20 minutes but I wasn’t finished I gave myself an extra 10 minutes and stopped wasting time changing fonts and colours

In 30 minutes I had a landing page for Caring Cards - A subscription card company

I previously mentioned this is to test an assumption. Have an idea, throw up a landing page, test whether people care enough to sign up.

Here’s the finished product:

dominiconorton.wixsite.com/caringcards/su…