Thread by @climatekeith

Re-upping this in light of news that Alberta's Energy War Room is gearing back up with an expensive new ad campaign, because I expect these 'facts' will figure in the campaign #ableg 1/x

https://twitter.com/climatekeith/status/1286301397449879556

2. It is possible that the bright lights at the War Room still go with 'the world will always need more oil' narrative, but after the treehuggers at BP, Total & the IEA all said oil's days are numbered that's a tough sell

3. They could also go with "we're the best at reducing carbon intensity", which is only convincing if you ignore that we can reduce more because carbon content is so much higher to begin with....

4. That's like me boasting about how if we both trained hard for 6 months, I could cut more time off how long it takes to run the 100 M dash than an Olympic champion. They're still faster

5. Final candidate for new ad campaign is Ethical Oil: buy Canadian O&G because we're nicer. Plays well to our national smugness, but ignores Indigenous protests vs Coastal Gaslink, TMX, fracking in NB, Aamjiwnaang, etc plus 1.3 trillion litres of toxic tar sands tailings ponds

6. Which brings me to a question: Who will the ad campaign be trying to convince?

So far, Kenney's War Room and the ill-fated Inquiry have focused on demonizing critics and reassuring the UCP base that they are right and morally superior, not convince new audiences/investors.

7. The War Room is famously non-transparent about how they spend Albertans' money, but if you go through the Facebook ad library, you'll see that they are mostly advertising to Albertans. This is the breakdown for their most recent ad