In the last few days, Nigeria and most especially the city of Lagos witnessed one of the most trying times that led to the avoidable loss of lives and wanton destruction of public and private property.
As a next-generation global media agency, Lagos has contributed to our growth and continuous ambition. The recent unfortunate incidence is of great concern to us and we are in solidarity with the people of Lagos.
We are optimistic that the current calmness will lead to a wave of lasting peace and tranquility that the city and the state have enjoyed and known for.
As part of our contribution to support Nigerian youths in creating opportunities and job creation, we recently launched the SBI Media Workshop, a platform to train young Nigerians in creative and digital media to be job creators in areas of their passion.
The workshop will support 10 Nigerian youths with 2 million as startup funding and mentorship.
We are optimistic that this move and many others from private and public entities will contribute to creating jobs and opportunities for our teeming youths.
Whether it is brand perception building, lead capture or product purchase, experiential marketing is vital to these goals.
Experience drives perception and every brand and marketer’s challenge is to deliver an emotional understanding of the holistic brand by creating a meaningful appreciation of the brand through hands-on involvement and two-way interaction.
Doing so demonstrates a brand value beyond promotional messaging.
As we know, we live in a world where consumers aren’t buying into brand “promises” as they did once upon a time.
Brands are constantly asking themselves the same question; What makes our customers tick? They ask this question because every brand wants to deliver more of what people want and less of what they don’t.
And this is a question that has become harder to answer in today’s digital world. Consumers now have more choices than ever before, and their expectations can appear to change on a daily basis.
This freedom to choose extends not only to what they purchase but how they purchase, and through which means they choose to engage and interact with brands.
Data has always been a hot topic, and big data is everywhere these days. Data is also considered as a key factor in the success of a brand or company.
Data is perhaps more valuable than gold, some even say that data is the mineral oil of the 21st century.
But collecting and storing data is no warranty for growth and profit. So, what makes data powerful?
Well, all of us generate data all the time. We communicate via digital channels such as WhatsApp, Facebook, Twitter etc, we do online research, we take pictures with our smartphones and in doing so, we leave a data trail.
To commemorate the 40th birthday of SBI Media Group's CEO, we are very excited to announce the launch 🚀 of the SBI Media Workshop.
A CSR initiative and free training workshop designed to help many young Nigerian youths leverage the tools they already have in their hands which is the Internet to become content creators,
entrepreneurs and learn how to benefit from the current business opportunities available within the modern media market.
Here is opportunity to jumpstart your career and dream for free.
Games and marketing may sound strange, but they’re actually a ‘perfect match’.
As digital media technology continues to push the boundaries of innovations, culture, business and the attitude of consumers to brands, we more than ever before, need to be willing to step into new territories,
try fun and interesting ideas in order to increase our results and return on investments (ROI).
It’s amazing how fast things can evolve, as humans, it is easy to get stuck in the ruts of doing things, and then we have a shock like COVID-19 that can change everything.
One thing we need to know as we dive deeper into the new era is that there is so much of “the new normal” that is here to stay.
Like everything else, consumers are rapidly changing their habits, worldviews and attitudes. In the last few studies we have carried out, we have discovered changes in brand experiences and the good or bad/news is that these changes could be here to stay forever.