Thread by @SBI_Media

Knowing the Value of Experiential Marketing

Whether it is brand perception building, lead capture or product purchase, experiential marketing is vital to these goals.

Experience drives perception and every brand and marketer’s challenge is to deliver an emotional understanding of the holistic brand by creating a meaningful appreciation of the brand through hands-on involvement and two-way interaction.

Doing so demonstrates a brand value beyond promotional messaging.
As we know, we live in a world where consumers aren’t buying into brand “promises” as they did once upon a time.

Brand experiences allow for this brand-to-consumer-to-brand value exchange and deeper relationship building. Thus, experiential marketing taps into that evasive emotional connection and can change long-term behaviors.

Note that as appreciation grows, customer value increases and advocacy soars.
Oftentimes, experiential marketing is used and measured alongside short-term advertising methods.

While it’s true that experiential drives immediate sales, brands miss the bigger picture when only measuring its short-term effects. Leveraging experience is very different than running a print ad or serving display banners.

Yet, brands expect to measure it the same as the other channels. You cannot fairly compare the quality of experience with the cost-effective CPM of mass digital messaging because they simply are not the same.

All media has the ability to position your brand as a relevant essential to one’s life. But no other marketing venture can provide meaningful engagement as experiential. Even dark and twisty people can appreciate the heart of the matter.

So it is safe to say that brand experience births brand love, and that’s a lifetime value your brand can count on.
All long-lasting brands are alike. By that, it means they base their core values on experiential marketing.

The one thing that determines the success of a brand is the fact that it delivers an exceptional experience to its customers.

The premise is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience.

If a brand event stirs genuine positive emotions within people then they are more likely to associate those emotions with that brand, which is more effective than just showing them a Facebook ad or something.

Experiential attracts people to brands, creates awareness, generates leads, increases sales, and boosts brand loyalty, and as a result, this ultimately leads to growth. What does this mean?

Experiential reaches consumers where they are most content, in places where they want to be. And when you engage with consumers in their comfort zone, and on their terms, they are more likely to respond, interact, and engage with your brand,

and engage with your brand, resulting in more impressions and increased ROI.

To learn about how to develop an experience roadmap for your brand, drop a message via: [e-mail]

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