The Journey of Vini Costmetics
✍️1985: Darshan Patel joins his father's co Paras Pharmaceuticals
✍️1994: Launched Krack which was an overnight success
✍️1996-2000: Launched a range of products(D-Cold, Borosoft,Ring Guard,Itch Guard)
✍️2002: Launched Livon-IND's 1st hair detangler
✍️2005: Set Wet hairstyling gel is launched and later a deodrant under the same brand name
✍️2006: Patel exits Paras. He sold his 24% stake to Actis Capital for $43 Mn
✍️2007: Registered Vini Costmetics and spend the next couple of years doing consumer research
✍️2010: Vini Costmetics was launched; started selling pharma products; WhiteTone was launched; Paras Pharmaceuticasl was acquired by Reckitt Benckiser Group for INR 3260 Crs
✍️2011: Launched Fogg deodorants; Bay Capital came on board, investing 30 Crs
✍️2012: Reckitt sold the Set Wet range of deodorants and hair gels along with Livon and Zatak deodorant to Marico
✍️2013: Sequoia Capital first invested in Vini Cosmetics
✍️2015: The Iconic "Kya chal raha hai? Fogg chal raha hai" advertising campaign was launched; Ossum launched
✍️2017: Bay Capital exited & WestBridge came on board
✍️2019: Vini's annual sales of 930 crs in FY19 & an estimated 1100 crs in FY20
✍️2020: Mr. Patel retains 64% stake in the Co. They might plan to enter into pure hygiene or home care segments. They might go for an IPO in 2021

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More from @ketanmba03

28 Nov
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#Aurobindopharma
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@Harrshit1
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Thank you, #Coronavirus

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Thank you for all the FEAR
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Read 4 tweets

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