Thread by @processstreet

“A great product coupled with a great pricing plan is a force to be reckoned with.” – @Chargebee

Here are 5 of the biggest pricing lessons @ProcessStreet has learned since we launched in 2013 🚀 process.st/saas-price-mod… (A thread)

1. Pricing is a never-ending process ♻️

The only way to keep up with the fast-paced nature of the #SaaS industry, speedy advances in #Technology, and stiff competition is to constantly experiment with, and test, your SaaS #PriceModel. process.st/business-proce… (1/6)

2. Pricing is about perception 👀

Think about #Perception when creating your next pricing hypothesis. How are your #Customers likely to perceive what you’re offering? sixteenventures.com/pricing-strate… (2/6)

3. Yearly is better than monthly 📅

Encouraging your customers to pay yearly means they’ll stay with you for longer, you’ll have #Revenue that you can #Invest back into your #Business, and your #CustomerAcquisition costs will be lower. chargebee.com/blog/saas-busi… (3/6)

4. Listen to customers, not competitors 🔊

When it comes to your #SaaS price model, instead of looking laterally at your #Competition, or inwards at your business costs, look outwards at your #Customers. priceintelligently.com/hubfs/Price-In… (4/6)

5. Involve the whole team 🤝

Involve key departments in your #PricingStrategy, as each #Team has specific knowledge about your customers, the product, and the market. But there needs to be a final decision maker that pushes the #Strategy forwards. medium.com/fluxx-studio-n… (5/6)

“Price is the crudest and most subtle, message you can send about your product, so it’s worth getting it right.” – @Medium

What are some of your key learnings from #Pricing? process.st/saas-price-mod…

#ProcessStreet #BPM #BusinessProcessManagement #Software

Thanks to @priceintel 🙏

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