One example of this is Document360's Knowledgebase Ninjas, a podcast solely focused on technical writers and has become the most downloaded podcast in the niche in less than a year.
Step 2: Find Strategic Guests
Be more strategic about guests:
π An ideal customer
π They run a massive blog in your niche
π They have a big audience of your ideal customers
Short term profitability comes from strategic guest relationships, not audience growth.
Step 3: Listeners To Leads
We now need to turn listeners into leads.
We do this by really understanding their biggest problem and then working out how to solve it with information.
We then offer that piece of information to listeners in exchange for an email address...