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Tom Hunt

10 Dec, 5 tweets, 2 min read

Strategies for getting API access from one of the world’s biggest tech businesses for your #bootstrapped #SaaS...

👇👇👇

⓵ Send multiple emails from multiple email addresses to their first level support team.

Likelihood of success: Very Low 🤷‍♂️

⓶ Ask all of your customers to request API access to their first level support team. Likelihood of success: Low 😈

⓷ Ask well-connected friends to get you an intro to their head of partnerships.

Likelihood of success: High! 🤝

After three months and approx. 147 emails exchanged… we did it!

bCast.fm will now integrate with this very big tech company to show their #podcast data in our dashboard and will allow users to submit their podcast to this big tech company with a single click 🚀

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More from @tomhuntio

Tom Hunt

@tomhuntio

9 Dec

How to get your #marketing team to deliver...

1. Focus on metrics that matter 🤓
2. Give “leading” goals 🏹
3. Track weekly 📈
4. Meet daily 🤝

THREAD 👇

1. Focus on metrics that matter 🤓

However much we don’t want it to be true, the marketing team must be held accountable to revenue generated, not brand awareness.

Revenue is the ultimate lagging metric.

2. Give “leading” goals 🏹

Give each team member a goal that focuses on a metric they can influence. This empowers team members whilst also increasing accountability.

Read 5 tweets

Tom Hunt

@tomhuntio

8 Dec

Three steps to a profitable #podcast 💰

Step 1: Niche Down 🔻
Step 2: Find Strategic Guests 🕵️‍♀️
Step 3: Listeners To Leads👂

A #marketing thread 👇

Step 1: Niche Down

First, you need to become more focused.

One example of this is Document360's Knowledgebase Ninjas, a podcast solely focused on technical writers and has become the most downloaded podcast in the niche in less than a year.

Step 2: Find Strategic Guests

Be more strategic about guests:

👉 An ideal customer
👉 They run a massive blog in your niche
👉 They have a big audience of your ideal customers

Short term profitability comes from strategic guest relationships, not audience growth.

Read 5 tweets

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