How to get your #marketing team to deliver...
1. Focus on metrics that matter π€
2. Give βleadingβ goals πΉ
3. Track weekly π
4. Meet daily π€
THREAD π
1. Focus on metrics that matter π€
2. Give βleadingβ goals πΉ
3. Track weekly π
4. Meet daily π€
THREAD π
1. Focus on metrics that matter π€
However much we donβt want it to be true, the marketing team must be held accountable to revenue generated, not brand awareness.
Revenue is the ultimate lagging metric.
However much we donβt want it to be true, the marketing team must be held accountable to revenue generated, not brand awareness.
Revenue is the ultimate lagging metric.
2. Give βleadingβ goals πΉ
Give each team member a goal that focuses on a metric they can influence. This empowers team members whilst also increasing accountability.
Give each team member a goal that focuses on a metric they can influence. This empowers team members whilst also increasing accountability.
3. Track weekly π
Have each team member update their leading metric in a single, shared spreadsheet first thing on Monday morning with objective comments about the result.
Have each team member update their leading metric in a single, shared spreadsheet first thing on Monday morning with objective comments about the result.
4. Meet daily π€
Iβm not talking about a gruelling, soul-destroying sixty minute Zoom, Iβm talking about a ten minute, blocker removing stand-up.
Iβm not talking about a gruelling, soul-destroying sixty minute Zoom, Iβm talking about a ten minute, blocker removing stand-up.
β’ β’ β’
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