Thread by @YousXPB

Pseudo-Diversification (a thread)

The biggest secret to building indestructible & insanely profitable brands

1 company makes the majority of ciggerates

Their factories already produce the ingredients

Slight variations & different packaging

allow for multiple demographics to be appealed to
producing what they're already making

Amazon sellers will produce the exact same product in different packaging

They're already producing the ingredients

Variation in packaging

Now the same supplement appeals to the holistic health crowd in one package & the productivity nootropics crowd in different packaging

Doing this allows:

- Large bulk orders for better margins

- Multiple demographics provide data showing which angles convert best for future releases/iterations

- Testing/experimentation on smaller brands. What works best gets introduced to the main flagship brand

If I post a piece of content on my flagship brand

It's high quality & appeals to certain keywords

That same content can be tweaked a bit & packaged differently

Published under a different name & distributed to a more viral keyword/wider audience

This allows me to test ideas/angles/content on smaller brands

Being more 'salesy' & pitching harder on the smaller brands

Where the focus is testing & profits unlike the main flagship authority brand where the objective is lifetime value for prolonged profits

See what else this does? Another distribution channel

If there is only one flagship brand there will be hesitation to share, create, produce, test, experiment

With 3rd & 4th differently packaged, different named variations you're totally free to express & test on there

What this also does is increases probability of sales & exposure

More offers listed on Amazon

More content from multiple theme pages in the same niche on IG/YouTube

Multiple books published same message different packaging

Diversification also means less neediness and reliance on one brand

Making the bond between the audience with the flagship brand very strong

because more value can be given/delivered (proven tests from smaller brands)

and pitches don't need to be done as hard or as often

Here is everything owned by Disney

In the store you see 50+ cereal boxes
All owned by 1-3 companies

You see 50+ cigarettes'
All owned by 2-3 companies

Do what you're already doing, switch up the packaging for multiple demographics KW's