1) Let's talk about the question of 'how should we think about Chinese tech'
What do we talk about when we talk about Chinese tech? Who is 'we' here? How do you pronounce Elema?
I've hit 10k in followers and it's time to earn my stripes as a thinkboi.
2) Chinese tech is a loaded term. The very fact that we have to say 'Chinese' tech rather than tech demotes its otherness.
So what does a place of origin signify? The different market conditions, political context and imo most importantly, the development stage of the country.
3) I think @benedictevans and @ToniCowanBrown's podcast on 'How to think about Chinese tech when you know fa about China' (my title, not theirs), lays some of the groundwork here.
China's different market conditions and political context often means a parallel tech world
4) This means a fundamental rethinking of first principals that's hard to stomach for most Western tech folks
- Copy is not wrong, in fact, it shows you've picked a de-risked business model
- There are no unscalable resources, esp when labour is cheap lillianli.substack.com/p/battle-royal…
5) But I think the most important factor that gets overlooked is that China tech demotes something very particular. It is coming from a developing country. The life stage of a country is different from its cultural context.
What happens when a developing country is innovating?
6) What happens when technology isn't augmenting existing institutions but instead, creating it?
A lot of phenomenons of Chinese tech makes more sense once you consider it through a developmental lens on institution creation.
7) Why did China have super apps? Because there was enough space for them to expand into adjacencies and do well.
Chinese Mobile payments happened not just because credit card didn't take off, but because governments never created the institutions called credit agencies
8) I think Chinese tech has shown a parallel world of tech-enabled institution creation in a more obvious way.
I think China's also more upfront about the fact that tech giants are institutions and should therefore be held accountable to the same level.
9) So with that framing, I think it needs to be asked who's 'we' when we talk about Chinese tech. Benedict and Toni talk from the perspective of Europeans but with the implication being that western tech companies will be affected and then the rest of the world through them.
10) But I think the true beneficiaries of Chinese tech's innovations are other developing countries who are also embarking on their own journey of technology-enabled institution building.
Whether it's Grab or SEA in south-east Asia or Rappi in South America
11) To take a global 'we', Chinese tech's innovations are going to profoundly shape the lives of the next billion as they come online.
In the West, you'll just be getting Substack 10 years after paid WeChat official accounts
12) Last thing, Elema's Chinese name is 饿了吗 (literally translated as Are you hungry). To hear how it's pronounced, press the sound button below the box.
13) Last Last thing. If you're looking for good resources on Chinese tech I recommend:
- @TechBuzzChina - great primer
- GGV's 996 podcast backlog (it's now called The Next Billion)
- Acquired podcast on PDD, Tencent and Alibaba
- My newsletter?
I'll be writing threads like this for the rest of Jan, follow me if you like these to spam your TL
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1) Let's talk about the product philosophy of the pioneer in short video app. Founded in 2011, they currently have 776m MAUs as of June 2020. On average, users would spend 85+ minutes over 10 sessions per day in app.
I'm talking of course, about Kuaishou (Kwai).
2) Kuaishou was founded in 2011 as a tool for creating animated GIFs (and initially called KuaishouGIF) by Yixiao Cheng. Cheng was a product manager at DianDian(Chinese Tumblr). Morningside Ventures led an angel round of 2m RMB to back Cheng after finding his GIFs on Weibo
3) In 2013, money was running out. Morningside Ventures introduced Su Hua to Kuaishou to be their new CEO.
The company pivoted to a short-form video social platform. Bolstered by the roll-out of 4G, it quickly picked up traction and had 10m DAU by 2015.
1) Let's talk about the crazy growth of Perfect Diary. It's now the 3rd biggest beauty empire in the world after LVMH and L'Oreal. It was only founded in 2016.
It's mastered the hearts and wallets of Gen Z Chinese girls though.....
2) Since starting in 2016, Guangzhou-based Yatsen Group, aka the parent company of Perfect Diary (完美日记) aka the biggest name in Chinese DTC cosmetics brand. It has been on a juggernaut rise with an implied 204% CAGR from 2018 to EoY 2020.
3) Yatsen is so-called since their three founders all graduated from Sun Yatsen university; their backgrounds are all in multinational and domestic FMCG companies. The founders came away with a data-driven methodology to market a product effectively.
3) Now that you've found your newest trend or opportunity.
(past examples include livestreaming e-commerce)
It's time to start getting a group of people - preferably with degrees in CS from Tsinghua / Peking and other Ivy leagues with a sprinkling of oversea experiences.
1) Let's talk about the State of Chinese Cloud. It's a nascent but very interesting market. All our favourite players are there, Alibaba, Huawei, Tencent and JD. AWS is still lurking around the corner hoping to get in.
But who will come out on top?
2) Cloud and the general SaaS category (which PaaS and IaaS, we can debate about this later) in China is between $3.7bn - $6bn in 2019, which is still less than 6% of the total world SaaS market size.
3) The reason for the lack of adoption are numerous:
- SMBs don't want to pay for software (lack of cash for investment, also piracy means they think software = free)
- Enterprises do, but digitalisation is hard and requires a lot of hand-holding
- Cloud security concerns.
1) Let's talk about social-commerce, limitations of growth for a community and why there is no good Chinese Instagram equivalent.
In modern China, XiaoHungShu aka Little Red Book aka RED is no longer the Mao manifesto, but rather a shopping app.
2) XHS was founded by friends Miranda Qu and Charlwin Mao in 2014. Initially, it was conceived as a travel app, the founders wanted something that let them know what spots were cool and what goods to get when they're abroad
3) For context, I would say shopping abroad has been a major Chinese middle-class hobby due to: 1) Perception that foreign goods are of higher quality 2) Cheaper prices for equivalent goods relative to China as no import tax 3) Verified authenticity
1) Let's talk about something that a lot of people find weird and don't get.
Pop mart
It's a $14 billion dollar company that sells miniature figurines in 'blind' boxes. So called as you don't know what you're getting until you open it.
Yeah, that's all they sell
2) Pop mart started as a lifestyle shop in 2010 and initially sold a range of home goods, beauty and toys. But it struggled to find a niche.
As the end of year tally came in, a figurine toy sold more than any other items in the store. The team decided to pivot.
3) The proposition for Pop Mart is blindingly simple. You go to one of its numerous vending machines, shops or online stores and for a not so cheap $9 dollars, buy a boxed figurine. You only know the set it is part of, but not the precise figure you're getting