A tale of 2 apps

A very quick look at the very different customer strategy of Public vs Robinhood

πŸ‘‡
So after trading was temporarily halted on #GME #AMC #NOK and the like, stock trading apps Public and Robinhood both started getting slammed with 1-star reviews from angry users who disagreed with the block
However, whereas Robin hood appears to not be directly responding, Public immediately began responding to all reviews - and worked to release trading again via the app before end of day
And so Public users began going and changing 1-star reviews into 5 stars, reversing the downward trend on the app's rating
Meanwhile the Robin hood app currently sits at an overall 1-star rating with hundreds of thousands of negative reviews. Not to mention #BoycottRobinhood is one of the top current trending topics

β€’ β€’ β€’

Missing some Tweet in this thread? You can try to force a refresh
γ€€

Keep Current with Chantelle Marcelle

Chantelle Marcelle Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @ccmarce_writes

29 Jan
Looking for a list of business, marketing & thought-provoking books from diverse authors?

Look no further! I've got some great suggestions for you
πŸ‘‡
1/ Antifragile By @nntaleb
2/ Expect to Win By Carla Harris
3/ The Paradox of Choice By Barry Schwartz
4/ Daring Greatly By @BreneBrown
5/ The Tipping Point By @Gladwell Image
6/Give and Take By @AdamMGrant
7/ What I Know For Sure By @Oprah
8/ How to Win Friends and Influence People By Dale Carnegie
9/ Future Proofed By Natalia Peart
10/ Thinking, Fast and Slow By Daniel Kahneman Image
Read 12 tweets
25 Jan
⚠️ New list alert:

18 Awesome Books to Help You Improve Your Copywriting & Content Strategy

Here we go πŸ‘‡
1. Building a StoryBrand
By Donald Miller

2. Everyone Writes: Your Go-To Guide to Creating Ridiculously Good Content
By @annhandley

3. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
By @garyvee
4. Boron Letters
By Gary Halbert, Bond Halbert

5. Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
By @carminegallo

6. Content Rules
By @annhandley, C.C. Chapman
Read 9 tweets
5 Jan
I asked a few of my favorite Twitter leaders for their thoughts on 2021 trends in business, marketing & social media.

Here's a roundup of what they said in a thread.
πŸ‘‡
More than ever, people are considering WFH, diversity in the workplace and discovering new passions. These trends are impacting our society, which will require startups and companies alike to focus on building products that make a positive impact on society.Β 
-- @nicolexcaba
The pendulum will swing back to the type of ads that have mass appeal, wide reach, and budgets to support them. Niche ads might work for clicks, but general ads work for building a brand. And brands will optimize more for their brand than for campaign performance.
-- @mkobach
Read 16 tweets
3 Jan
I decided to sign up for a number of new newsletters outside of just the marketing ones I already am subscribed to.

I thought I'd share, in case anyone else was looking for something new!

(I'll keep adding here as I make discoveries or get great suggestions!)
πŸ‘‡
1. TheChecklist.io by @ThisIsFranzou: tips for first-time entrepreneurs and founders
2. Trapital by @RuncieDan: the intersection of hip hop, business
3. Monomythical by @nayafia: working in public, online communities and how they enable individual creators
4. Trends.vc by @DruRly: a newsletter for 30k+ founders
5. Product Ideas by @jakobgreenfeld: no-nonsense insights on product ideation, evaluation and validation
6. Run It Back by journo Victor Luckerson: research, reporting and writing about neglected Black history
Read 12 tweets
1 Jan
Let’s kick the year off with some inspiration.

Here are 7 creative marketing tactics to test for your 2021 strategy, with examples shared by some of the top brands and thinkers!

A thread
πŸ‘‡
1. Creating gifs or GEO (gif engine optimization)

@MarketingBrew dove into how @eToroUS uploads branded gifs to online gif search database, @GIPHY
Those gifs were then available for use across a number of platforms that integrate with the tool (inc Twitter)
Read 33 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!