Looking for a list of business, marketing & thought-provoking books from diverse authors?
Look no further! I've got some great suggestions for you
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1/ Antifragile By @nntaleb 2/ Expect to Win By Carla Harris 3/ The Paradox of Choice By Barry Schwartz 4/ Daring Greatly By @BreneBrown 5/ The Tipping Point By @Gladwell
6/Give and Take By @AdamMGrant 7/ What I Know For Sure By @Oprah 8/ How to Win Friends and Influence People By Dale Carnegie 9/ Future Proofed By Natalia Peart 10/ Thinking, Fast and Slow By Daniel Kahneman
16/ Public Speaking to Win By Dale Carnegie and Mitch Horowitz 17/ It's About Damn Time By @ArlanWasHere 18/ Behind the Cloud By Carlye Adler 19/ Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are By Seth Stephens-Davidowitz
20/ Always Day One: How the Tech Titans Plan to Stay on Top Forever By Alex Kantrowitz 21/ Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy By Lawrence Ingrassia 22/ Experimentation Works By Stefan H. Thomke
23/ No Filter: The Inside Story of Instagram By @sarahfrier
24/ No Rules Rules: Netflix and the Culture of Reinvention By Reed Hastings and Erin Meyer
25/ A World Without Work: Technology, Automation, and How We Should Respond By Daniel Susskind
43/ The Wealth Choice: Success Secrets of Black Millionaires By Dennis Kimbro
Check out the full list of books (organized by books focused on marketing, leadership, management, sales, personal development, etc) here: chantellemarcelle.com/best-business-β¦
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A very quick look at the very different customer strategy of Public vs Robinhood
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So after trading was temporarily halted on #GME#AMC#NOK and the like, stock trading apps Public and Robinhood both started getting slammed with 1-star reviews from angry users who disagreed with the block
However, whereas Robin hood appears to not be directly responding, Public immediately began responding to all reviews - and worked to release trading again via the app before end of day
I asked a few of my favorite Twitter leaders for their thoughts on 2021 trends in business, marketing & social media.
Here's a roundup of what they said in a thread.
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More than ever, people are considering WFH, diversity in the workplace and discovering new passions. These trends are impacting our society, which will require startups and companies alike to focus on building products that make a positive impact on society.Β
-- @nicolexcaba
The pendulum will swing back to the type of ads that have mass appeal, wide reach, and budgets to support them. Niche ads might work for clicks, but general ads work for building a brand. And brands will optimize more for their brand than for campaign performance.
-- @mkobach
I decided to sign up for a number of new newsletters outside of just the marketing ones I already am subscribed to.
I thought I'd share, in case anyone else was looking for something new!
(I'll keep adding here as I make discoveries or get great suggestions!)
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1. TheChecklist.io by @ThisIsFranzou: tips for first-time entrepreneurs and founders 2. Trapital by @RuncieDan: the intersection of hip hop, business 3. Monomythical by @nayafia: working in public, online communities and how they enable individual creators
4. Trends.vc by @DruRly: a newsletter for 30k+ founders 5. Product Ideas by @jakobgreenfeld: no-nonsense insights on product ideation, evaluation and validation 6. Run It Back by journo Victor Luckerson: research, reporting and writing about neglected Black history