Looking for a list of business, marketing & thought-provoking books from diverse authors?

Look no further! I've got some great suggestions for you
πŸ‘‡
1/ Antifragile By @nntaleb
2/ Expect to Win By Carla Harris
3/ The Paradox of Choice By Barry Schwartz
4/ Daring Greatly By @BreneBrown
5/ The Tipping Point By @Gladwell
6/Give and Take By @AdamMGrant
7/ What I Know For Sure By @Oprah
8/ How to Win Friends and Influence People By Dale Carnegie
9/ Future Proofed By Natalia Peart
10/ Thinking, Fast and Slow By Daniel Kahneman
11/ Radical Candor By @kimballscott
12/ Lead from the Outside By @staceyabrams
13/ Start with Why By @simonsinek
14/ The Lean Startup By @ericries
15/ Influence By Robert Cialdini
16/ Public Speaking to Win By Dale Carnegie and Mitch Horowitz
17/ It's About Damn Time By @ArlanWasHere
18/ Behind the Cloud By Carlye Adler
19/ Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are By Seth Stephens-Davidowitz
20/ Always Day One: How the Tech Titans Plan to Stay on Top Forever By Alex Kantrowitz
21/ Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy By Lawrence Ingrassia
22/ Experimentation Works By Stefan H. Thomke
23/ No Filter: The Inside Story of Instagram By @sarahfrier

24/ No Rules Rules: Netflix and the Culture of Reinvention By Reed Hastings and Erin Meyer

25/ A World Without Work: Technology, Automation, and How We Should Respond By Daniel Susskind
26/ Blue Ocean Strategy. By W. Chan Kim & RenΓ©e Mauborgne

27/ Good to Great: Why Some Companies Make the Leap...And Others Don't By Jim Collins

28/ The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary By Joseph Michelli
29/ The Ultimate Sales Machine By Chet Holmes

30/ The Ultimate Sales Letter By Dan S. Kennedy

31/ Zig Ziglar's Secrets of Closing the Sale

32/ The Sales Magnet By Kendra Lee

33/ The Challenger Sale By Matthew Dixon, Brent Adamson
34/ Contagious By Jonah Berger

35/ Invaluable By @mayagrosmn

36/ Drive By Daniel Pink

37/ Think and Grow Rich By Napoleon Hill

38/ Never Split the Difference By Chris Voss and Tahl Raz
39/ Atomic Habits By @JamesClear

40/ The 7 Habits of Highly Effective People By Stephen R. Covey

41/ The Psychology of Money By Morgan Housel

42/ Rise and Grind By @TheSharkDaymond

43/ The Wealth Choice: Success Secrets of Black Millionaires By Dennis Kimbro
Check out the full list of books (organized by books focused on marketing, leadership, management, sales, personal development, etc) here: chantellemarcelle.com/best-business-…

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More from @ccmarce_writes

28 Jan
A tale of 2 apps

A very quick look at the very different customer strategy of Public vs Robinhood

πŸ‘‡
So after trading was temporarily halted on #GME #AMC #NOK and the like, stock trading apps Public and Robinhood both started getting slammed with 1-star reviews from angry users who disagreed with the block
However, whereas Robin hood appears to not be directly responding, Public immediately began responding to all reviews - and worked to release trading again via the app before end of day
Read 5 tweets
25 Jan
⚠️ New list alert:

18 Awesome Books to Help You Improve Your Copywriting & Content Strategy

Here we go πŸ‘‡
1. Building a StoryBrand
By Donald Miller

2. Everyone Writes: Your Go-To Guide to Creating Ridiculously Good Content
By @annhandley

3. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
By @garyvee
4. Boron Letters
By Gary Halbert, Bond Halbert

5. Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
By @carminegallo

6. Content Rules
By @annhandley, C.C. Chapman
Read 9 tweets
5 Jan
I asked a few of my favorite Twitter leaders for their thoughts on 2021 trends in business, marketing & social media.

Here's a roundup of what they said in a thread.
πŸ‘‡
More than ever, people are considering WFH, diversity in the workplace and discovering new passions. These trends are impacting our society, which will require startups and companies alike to focus on building products that make a positive impact on society.Β 
-- @nicolexcaba
The pendulum will swing back to the type of ads that have mass appeal, wide reach, and budgets to support them. Niche ads might work for clicks, but general ads work for building a brand. And brands will optimize more for their brand than for campaign performance.
-- @mkobach
Read 16 tweets
3 Jan
I decided to sign up for a number of new newsletters outside of just the marketing ones I already am subscribed to.

I thought I'd share, in case anyone else was looking for something new!

(I'll keep adding here as I make discoveries or get great suggestions!)
πŸ‘‡
1. TheChecklist.io by @ThisIsFranzou: tips for first-time entrepreneurs and founders
2. Trapital by @RuncieDan: the intersection of hip hop, business
3. Monomythical by @nayafia: working in public, online communities and how they enable individual creators
4. Trends.vc by @DruRly: a newsletter for 30k+ founders
5. Product Ideas by @jakobgreenfeld: no-nonsense insights on product ideation, evaluation and validation
6. Run It Back by journo Victor Luckerson: research, reporting and writing about neglected Black history
Read 12 tweets
1 Jan
Let’s kick the year off with some inspiration.

Here are 7 creative marketing tactics to test for your 2021 strategy, with examples shared by some of the top brands and thinkers!

A thread
πŸ‘‡
1. Creating gifs or GEO (gif engine optimization)

@MarketingBrew dove into how @eToroUS uploads branded gifs to online gif search database, @GIPHY
Those gifs were then available for use across a number of platforms that integrate with the tool (inc Twitter)
Read 33 tweets

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