Getting your product into people's hands isn't enough. Here's another crucial step that many creators overlook.
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Have you ever bought something and then NOT used it?
Maybe you acted upon a book recommendation but only made it through the first five pages.
Or you were convinced that an online course would solve your problems but got sidetracked and never even watched the first lecture.
It happens to all of us.
There must be millions of products out there, abandoned...collecting digital (and real) dust.
If you're a creator, then this a problem. And you would want to know why.
(Unless you’re only in the game for the quick cash and don't really care about someone actually using your product, in which case you can stop reading now.)
You're putting a lot of effort into growing your audience, getting them excited about your offers, and closing the sale.
This isn’t enough, though.
At this point, you've got customers. But what you haven't got (yet) are fans.
For a customer to turn into a fan, they have to use your product and get all the juicy benefits from it.
You can't assume that they know what to do. They really don’t.
So, even after the sales, you have to keep selling:
on how to take the first steps with your product
on how to get maximum results
on how to follow through if they get sidetracked.
Time to reflect on the first cohort of Minimum Viable Video 🚀 with @cahouser.
In true “building in public” fashion, we’re sharing our “post-mortem” covering
- what went well
- what could have been better
- what we are changing for the next cohort
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What went well?
Students improved their skills and abilities around video on average by a mindblowing 102%!!
Students filmed and published LOTS OF videos:
We’ve been preaching that quantity leads to quality.
It’s great to see that our students took this to heart and filmed in total 620 videos, out of which 352 were published.
8 lessons learned from week 2 of Performative Speaking with @RobbieCrab.
A thread about storytelling 👇
Your own life is like a movie you're watching 365 days a year. It might not seem special or interesting to you. But others are watching it for the first time.
You always have a story to tell!
5 elements of a great story:
- Characters: Who's involved?
- Environment: Set the mood, e.g. day vs. night
- Conflict: What's at stake?
- Relationships: How do the characters relate to one another? The environment? The conflict?
- Resolution: Have a punchline. Then stop.