High signal @joinClubhouse conversation on audience building with these great minds:

• @gregisenberg
• @SahilBloom
• @businessbarista
• @jackbutcher
• @magdalenakala

Here were seven valuable takeaways from each of them:

From @gregisenberg:

There's a difference between audiences and communities.

A good test from @theSamParr: if the leader of the community stops engaging in it, does it survive?

If it does, you have a community.

If it doesn't, you have an audience.

From @SahilBloom:

The number one focus should be to create content that provides tremendous value.

Once you're sure it's providing value, hustle for distribution and promote it with pride.

Give 10x or 100x more than you receive, and the rest takes care of itself.
From @businessbarista:

There are three types of audiences:

• Rented Audience
• Owned Audience
• Monetized Audience

Every person who consumes your product or content is somewhere in this funnel.

Understand which audience you're optimizing around.

From @mrsharma:

1. You are always selling something. Content and products are different mediums for value exchange, but you're "selling" both.

2. The best way to build an authentic relationship with your audience is to share bite-sized snippets of your day-to-day insights.
From @jackbutcher:

When building an audience, ask yourself the five why's to find the true reason you're building it.

You'll find you probably don't need (or want) an audience with 10,000 people.

The audience is only as good as the depth of the relationship you form with them.
From @AmandaMGoetz:

For DTC products, the emotional connection you form with your early audience is the ideal compass for your product road map.

Focus heavily on understanding and solving their problems well.

Deep connections with this early audience accelerate your flywheel.
From @magdalenakala:

Audience building is not zero-sum.

As long as you are providing authentic value, don't think you have to build an audience alone.

Connect with others on similar journeys in similar domains.

Leverage one another to build audiences together.
If you're interested in building an audience, check out Ship 30 for 30.

Join a community of writers in a 30-day writing challenge focused on accelerating your audience building.

Sign-ups end Sunday!


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More from @dickiebush

3 Feb
Today marked the end of the January Ship 30 for 30 cohort!

In 30 days, each community member leaves with:

• A writing habit
• Lifelong friendships
• A foundation of future content

Here's a running thread of their Day 30 essays and reflections:

There are three days left to enroll in the February cohort starting February 10th!

Join 191 others and lock in your spot here:

Read 30 tweets
2 Feb
In the last 60 days, I've helped 253 people build an online writing habit.

Here are 10 lessons they've taught me in behavior change, human psychology, and writing online.

1. Start smaller

The foundation of Ship 30 for 30 is the Atomic Essay.

• One idea
• Under 200 words
• Fits in one iPhone screenshot

This eliminates any friction to publishing ideas online.

And without that friction, momentum is inevitable.
2. Constraints create freedom

"Write something every day" is hard.

There are too many choices to make.

"Publish a 200-word essay with a 30-minute time limit every day for 30 days."

This is easier.

Within these constraints, creativity thrives.
Read 15 tweets
31 Jan
Build an online writing habit in 30 days.

That's the goal of Ship 30 for 30.

There are 29 spots left in the February cohort.

Join these 171 others who will leave February with:

• An audience
• Lifelong friendships
• A daily writing habit
• A foundation of content

We are capping capacity at 200 members.

If you want to learn more about Ship 30 for 30:

1. Check out the #ship30for30 hashtag to keep up with the current cohort.

2. Check out everything on the homepage:

And if you want to hear how members of the January cohort are describing the experience, check out this thread 👇🏼

Read 63 tweets
21 Jan
People overcomplicate Twitter growth.

Instead, stick with first principles.

You need:

• People to visit your profile
• People to follow you when they visit
• People to stay following once they follow you

That's the "what."

But what about the how? 🧵👇🏼
1/ People to visit your profile

This one is simple.

To get more profile visits, your tweets must show up on more than just your followers' timelines.

To do this, write engaging tweets.

• Ask questions that generate replies
• Optimize your tweets for likes and retweets
2/ People to follow you when they visit

Again, this one is simple.

Your bio + pinned tweet should articulate the value you provide (see mine for an example.)

• First line: "I tweet about X"

• Pinned tweet: Create a "start here" to let the visitor find your best stuff.
Read 6 tweets
18 Jan
Goodhart’s Law...

One framework that once you see, you can't unsee.

When a measure becomes a target, it ceases to be a good measure.

When setting goals, choose your indicator wisely.

Here’s a primer on Goodhart’s Law (and how to avoid it):


The story of Goodhart’s Law starts in colonial India.

Faced with an infestation of snakes, government officials created a bounty for dead cobras.

A few months in, the program was working. Dead snakes were brought in left and right.

But it didn’t end well.

Some savvy entrepreneurs developed a scheme:

Breed cobras, kill them, then turn them in for the reward.

Frustrated with these troublemakers, the government removed the bounty.

Stuck with worthless snakes, the breeders let them go into the wild.
Read 10 tweets
14 Jan
We're 10 days into the January Ship 30 for 30 cohort.

171 writers are building a daily writing habit.

Our goal for February:

Empower 1,000 members to overcome the fear of publishing and build a daily writing habit.

Here's a thread of every February #Ship30for30 member:
Early enrollments for the February cohort are now open!

Prices jump from $129 to $199 at 11:59 PM on Sunday, January 17th.

Lock in your spot today:

Read 35 tweets

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