Thread by @zineworkshop

#FCGundlach (photographer F. C. Gundlach) sometime somewhere said that once founded he would be there for his employees not the other way round with his company Professional Photo Service. The typical story of the good capitalist. As photopgrapher he used to cheapen fashion

for the German mass market. He's the big predecesdor with this international touch (New York, Paris, Jetset) for the restauration of the FRG also known as West Germany. Wim Wenders, a great admirerer, praises Gundlach as an eye opener. The locations ripped off by Gundlach, the

places and cities would gave been "toll" (fantastic). The world in small Germany (West). Gundlachs story is the one if the small town boy realizing his dream, the rising star, the master. In fact a master of the spectacle. Its logic is mainly to see the thing of your

wish and need but only to see it. There's nothing more you get except you pay for it - a part Warhol's pop fart always forgot. Gundlach is silky and happy. He was a picture maker of the ruling class adressing the middle classes. His imaging was the illustration of the ware.

Xaver Schulz

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