What might it mean that Facebook has restricted publishers and people in Australia from sharing or viewing news content?

Some @risj_oxford research

First, 71% in Australia say they've used FB in the past week, 39% say they've engaged with news on FB digitalnewsreport.org

1/9
The 39% who have engaged with news on FB tend to be younger, women, more on the political left

Most access online news in many ways (direct,search,social,etc), but @dragz have run the numbers, and in 2020, 8% of 🇦🇺 internet news users say they ONLY get online news via social 2/9
That's maybe a million+ people? They can go elsewhere for news, but some won't. That's a big blow right there. As
we've shown, the effect of incidental exposure on e.g. Facebook is stronger for younger people and those with low interest in news.
journals.sagepub.com/doi/10.1177/14… 3/9
What will they see instead? Probably mostly family and friends (and ads), given FB has for years dialed back news in the NewsFeed. But some of them perhaps more misinformation. As @jsbrennen et al showed, some #covid19 misinfo does well on social reutersinstitute.politics.ox.ac.uk/types-sources-…
4/9
What will it mean for publishers? Hard to tell, but perhaps 2017 UK tracking data give indication. As @nicnewman and @antoniskalog showed, in UK, a few big publishers dominate direct discovery, whereas social (and search) referrals are bit more diverse reutersinstitute.politics.ox.ac.uk/sites/default/…
5/9
If it turns out this has limited effect on overall reach of big publishers (and perhaps even slightly increase their direct traffic and other referrals) then that is in line with what happened when Google News closed in Spain, see e.g @silviamajo et al onlinelibrary.wiley.com/doi/full/10.11… 6/9
Would also be in line w/warnings. As @zoesam93 @LisaVisentin reported, small outlets "which are reliant on these platforms for referral traffic–raised concerns the proposed laws would be detrimental to their businesses and would reduce media diversity"
smh.com.au/business/compa… 7/9
Some things we know-while 32% of Australians use Facebook but don't get news there, 39% till yesterday DID get news on FB. They will have... different experience, especially impacting younger people, often less privileged, less interested in news. Some will get no online news 8/9
Like impact for public, impact for publishers also likely to vary. If UK data and Spain are guides big publishers may lose a little incremental reach but probably also gain some direct+other referrals. But smaller publishers may be hard hit - as some of them warned in advance 9/9

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More from @rasmus_kleis

17 Feb
Major win for #metoo and speaking truth to power: Court finds "journalist Priya Ramani not guilty of criminal defamation in a case filed by former Union minister M.J. Akbar [noting] “right of reputation can’t be protected at the cost of right to dignity.”"
m.thewire.in/article/law/de…
Here Priya Ramani's 2017 Vogue article (doesn't name Akbar) "To the Harvey Weinsteins of the world: “We’ll get you all one day.”"
vogue.in/content/harvey…
Here @ghazalawahab article from 2018 on how Anbar sexually harassed and molested her m.thewire.in/article/media/…
Read 4 tweets
4 Feb
Keep getting calls from journalists and others about the draft Australian News Media and Digital Platforms Mandatory Bargaining Code so some points to add to the thread I posted last year. I'm glad there is political focus on future of news, but sceptical of draft code as is 1/23
Can policy help sustain independent news media? We know for a fact it can. Is it justified? That’s a political question. I personally believe it is in many cases. Journalism and news, with its many imperfections, is a public good and important for our democracy and societies 2/23
If one recognize that fact, and embrace the idea of policy intervention, are there then options we have reason to believe work? Nothing is perfect, and all this is political, but I think there on balance are, have written about them for years e.g here reutersinstitute.politics.ox.ac.uk/what-can-be-do… 3/23
Read 23 tweets
11 Jan
On Trump & platforms: A decision can be welcome and still illustrate problematic situation

3 Qs. 1) Consistent enforcement? Companies are often wildly inconsistent in when, where, who they enforce against. Decisions+timing come off as at best arbitrary at worst opportunistic 1/N
E.g. Why now, and not before (outgoing and not sitting president)? Why in the US and not elsewhere (India, Philippines)? Why jihadists but not white domestic terrorists (I have a guess)? Why do they almost all do it at the same time (that’s PR, not rules)?
2) Protection of fundamental rights? In absence of real oversight, the companies are making these decisions unilaterally. Often they do too little. Sometimes they do too much. There is no meaningful due process, and no way to ensure companies practice e.g. Santa Clara Principles.
Read 9 tweets
4 Dec 20
The @EU_Commission published its proposed European Democracy Action Plan yesterday.

One observation: disinformation parts are very focused on foreign interference and largely avoids recognizing domestic actors, in particular fact that misinformation often comes from the top 1/4 Image
Foreign interference is one important form of disinformation. But it is not the most widespread or necessarily most consequential.

HLG report stressed domestic actors, including politicians, in several places ec.europa.eu/digital-single…
It is clear few will touch this problem
2/4
We can dance arounds this all we will, but problem remain real, in EU too. Some things are clearly false, harmful, and malign. But often, what one person sees as destructive lies, others will see as political speech. Powerful actors like to avoid recognizing this complication 3/4
Read 4 tweets
4 Dec 20
So, yesterday the @EU_Commission published its action plan with proposals to "Support Recovery and Transformation" in European media, including news.

Sprawling plan for sprawling industry estimated at €193b/year, of which news publishers only a small part.

A few highlights 1/9 Image
One ambition is to foster investment by creating "MEDIA INVEST", with a target "to leverage investments of €400 million over a 7-year period" in hope of "making a significant contribution to addressing the gap in equity financing" (to help transform a €193b/year industry)

2/9
Also, more money for "Creative Europe programme" to €2.2b in 2021-2027 budget (so €300m/year), and "pending finalisation of negotiations, the programme will include for the first time actions focused on media freedom and pluralism, journalism, and media literacy." Exciting! 3/9
Read 10 tweets
4 Dec 20
Evidence, yes, but whose evidence & what evidence?

#COVID19 pandemic is accompanied by 'infodemic' and responding credibly+effectively is in part about media+communications

Yet media+communication research relatively absent from #COVID19 policy-making, I've told #WHEFEvents
1/4
There is much timely and relevant research, e.g. work of @Stephen_Cushion et al theconversation.com/coronavirus-fa…

As well as our work at @risj_oxford e.g. reutersinstitute.politics.ox.ac.uk/communications…,

Yet it is not clear it is being recognized and used rasmuskleisnielsen.net/2020/05/22/com…

2/4
Many scientific fields have much to offer on #covid19

Given news is most widely used source of information about pandemic, media+communication research is arguably one of them

Yet e.g. seems no media+communications researchers among of 120+ SAGE and SPI-B members in the UK

3/4
Read 5 tweets

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