Spotify's Stream On event:
"By 2025, we could have 50m creators on our platform, whose art is enjoyed by 1b users around the world. We want to be the place educators, entrepreneurs, storytellers, and artists can touch the world through audio" - @eldsjal
"By 2025, we could have 50m creators on our platform, whose art is enjoyed by 1b users around the world. We want to be the place educators, entrepreneurs, storytellers, and artists can touch the world through audio" - @eldsjal
Spotify says it has 40% market share of music streaming and will get to a similar share in podcasting.
Paid-audio increases from $7b to $40b/yr. Combined with podcasting, becomes a $55b opportunity.
…eamoninvestordiscussion.byspotify.com
Paid-audio increases from $7b to $40b/yr. Combined with podcasting, becomes a $55b opportunity.
…eamoninvestordiscussion.byspotify.com
One of the more interesting things Spotify's doing: investors have always focused on perpetually low gross margins due to payouts to record labels. The biggest expense for most labels is marketing. Spotify's now starting to capture some of that marketing spend on its ad platform.
"Spotify expects to be major players in subscriptions, ads, and a la carte transactions. Today, most people believe internet companies are only one thing (we're 90% subs, 10% ads). We like to believe future media companies will have a combination of different business models."
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