The winning product becomes the best product
Companies that take a big market share are able to double down on R&D which gives a significant advantage in the long term
Marketing is instrumental in making a winning product - case-in-point, the relatively weaker Intel 8086 processor was branded as a more comprehensive solution, making it the IBM PC’s brain & knocking out its competition
🚨 🚨 🚨 NEW OBSERVER EFFECT: It's my pleasure to publish this amazing, wide-ranging conversation with @tobi founder and CEO of @Shopify. We touched on dozens of topics from Shopify, gaming, culture to family. Link and some of the many highlights below 👇
On scheduled meetings, themes and green-pathing. Highly encourage reading this section in full (including where Tobi deletes all recurring meetings at Shopify!).
On enneagrams and being a comprehensivist (and hopefully this interview is comprehensive! 🙂)
Some folks who I appreciate/admire/a little bit jealous of/learn from for their skills online. Also, just fun people to follow.
If you’re getting into creating content online, you can learn from all of these folks. 👇
1. @APompliano and @JoePompliano. Everyone knows “bitcoin never sleeps” Pomp but Joe has gone from 0 to 77k followers in a few short months. They’re the Hemsworths of social media ( and have more brothers waiting!)
2. @abarrallen has gone from Uber exec to co-founder of Fast and you’ll learn a ton on how to do consistent/simple branding by reading her tweets. Fast!
I rarely get into FB related kerfuffles but as an ex-FB ads person I found this annoying as this is FB trying to do exactly what everyone has been urging them to do ever since CA in protecting user trust.
User consent is meaningless here as you can’t consent for your friends.
1. A browser plugin has access to all of your friends data who never consented to this.
2. Even if limited to ads ( a huge IF), ads also have embedded social data from friends which doesn’t belong to you
The broader theme which is frustrating: FB is doing the right thing here to protect their users both from a trust POV and from a legal POV ( allowing this probably violates their consent decree) - all the things people have been pushing them to do!
A KPI I would love to set for every CTO/CPO at a media org: reduce login-walls for existing subscribers. Every successful password entry should be a negative signal.
If I’m a subscriber, ideally shouldn’t hit a login wall on the same device ever.
Lots of little things that can easily fix a lot of my frustrations 1. auto-login from email newsletter. 2. Email me login link which auto redirects to logged-in article. 3. If coming from a known IP, assume I’m a subscriber first. Don’t make me search for a tiny “sign in” link.
4. Loosen the limits of max # of sessions per account. Account for phone/tablet/desktop/multiple browser cookie sandboxes
5. Easy ways to tie together account number/email/physical address if you have print version (looking at you FT).