Thread by @RohanIrvine

Next up!

Stephen Cox(@s_cox), Research Director Domain —
Teaching an Old Dog New Tricks: Moving from Experience Design Research to Product Design Research.

#dr2021

A little bit about Stephen as a researcher

After 10 years running research at Westpac — Stephen started a new role as Director of Research at Domain.

After creating a reverse brief for a PM in his new role his research was met with multiple questions that he was not used to encountering at Westpac — it was a big moment that made him re-evalute his research approach.

Domain was very statistics and usage metrics driven organisation, Stephen wanted to understand how he could bring more heart to the research practice.

He started by researching the organisation to understand how they made decisions

Stephen looked at the 12 principles of the agile manifesto, there were helpful principles to inject research into the organisation.

1. Frequent Delivery & Simplicity

Experiments

Research Operations — increased amount 4x
Research Cadences

Research Cadence

Stephen used @ttorres Opportunity tree

#dr2021

Without a huge research team, how can we scale?

3. Face to Face conversations

How do you get the customer back into the conversation?

There's a bunch of teams that don't have designers so Stephen's given them a lot of tools for them to help answer some of their questions

4. Self Organising & Reflective Teams

You've gotta help people as best you can.

The tools help teams have a slightly more educated conversation when they eventually get to the research team.

The first attempt at a repository failed — it forced people to do things in a particular way. They've since gone back to a simple confluence with good labelling

So what's Stephen had to learn himself?

Thanks so much @s_cox!

#dr2021

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