West Bengal State Government’s schemes for women are effective.
The most popular schemes are all directed at women & they are responding positively. Women certainly have a good opinion about Mamata Banerjee.
But, there's a catch.
The general opinion seems to be, "Didi is fine, not her party workers."
We found multiple instances where local party workers have taken commissions on the side for people to get benefits from govt schemes.
People aren't amused. At all.
On the other hand, Modi's lockdown scheme is being mentioned everywhere.
Partically everyone we spoke to got Rs 1500 under the Jan Dhan Yojana during 3 months of lockdown. They also got free gas during that time, so the opinion about Modi is positive on this front.
This assembly election is going to be a test of scheme implementation. It's a state vs centre contest to convince the voters on who has the best pro-poor schemes.
In June 2020, while India was dealing with COVID-19 as the cases were ramping up, 9 top Ministers were holding meeting after meeting to discuss how gormint can improve its image better.
Priorities.
Here's the glorious list of the "prominent personalities" they met to take feedback on how the govt can communicate better.
This report is truly wild!
.@sighyush spoke to a few people in this list and they told him that the meetings were supposed to be a debrief on Galwan. They had no idea what was happening.
I mean, the kind of stuff attributed to some of them is quite bonkers, so I'm not surprised. newslaundry.com/2021/03/05/bog…
#EXCLUSIVE: We spent more than 2 months observing the Hindu Ecosystem group formed by Kapil Mishra.
And without us asking, were added to bigger splinter groups which work day & night to create misinformation, hateful content and fake Twitter trends. newslaundry.com/2021/02/15/we-…
These groups share PDF compilation files which are full of sharable hate content. Here are three titled "Sikh Terrorism" which were circulated last month.
"BestMediaInfo found that more than 40 of the country’s top brands (names withheld) had stopped advertising on Republic Media Network between October and December 2020."
"किसानो की अंतर्राष्ट्रीय षड़यंत्र का आज खुलासा हो चूका है. आइये करते है इसका DNA टेस्ट. आज हमने देखा की इंटरनेशनल सेलेब्रिटी Rihanna, जिसे गाना गाने के सिवा कुछ आता नहीं है, वो कैसे किसानो के बारे में बात करने लगी है."
"आप ही सोचिये. ये Rihanna जो की एक आलीशान बंगले में रहती है, जो की ऐसे वैसे गाने के वीडियो बनाती है, क्या उसे हमारे किसानो के पीड़ा का अंदाजा हो सकता है? ये जरूर भारत के खिलाफ एक षड़यंत्र की तरफ इशारा करता है."
"फिर चलते है Greta Thunberg की तरफ जो की महज़ एक बच्ची है जिसे पूरे विश्व ने सर पर चढ़ा रखा है. स्कूल जाने की उम्र में ये अलग अलग देशो में जाके गुस्से से 'How Dare You' कहती है, भाषणबाज़ी करती है. क्या इस क्लाइमेट एक्टिविस्ट की बाते हमें सुनने की जरूरत है?"
So there is a news channel, a new kid on the block, which is trying to get ads for itself. When it launches, they are ranked #5 on viewership.
All the channels are doing stories on govt corruption & how a minister colluded to give kickbacks to a company.
Now the marketing dept of this new channel is like, "Yaar, we need to do something different. We need to do a story that nobody else is doing so that we rise in the ranks."
So they come up with a plan.
They do a test story on the health benefits of cigarettes.
WEEK 1:
The marketing department gathers around as the weekly ratings come out. To their surprise, they're at #4 now.
Marketing chap runs to editorial and tells them, "This story is doing great! Youguys, up the ante. Do more!"