A Thread On Gen Z
Gen Z has tremendous buying power—an estimated $143 billion in the United States alone. 75% percent of Generation Z spends more than half of the money available to them each month
Over 90% of 13-22 Y.O. in developed counties are active Snapchat users. 90%!!!
Gen Z has tremendous buying power—an estimated $143 billion in the United States alone. 75% percent of Generation Z spends more than half of the money available to them each month
Over 90% of 13-22 Y.O. in developed counties are active Snapchat users. 90%!!!
If even a FRACTION of your audience is between 13-22, you should be putting a Snap pixel on your site. Two reasons why:
1) Snapchat has an amazing audience insights portion where even if you aren’t running any snap ads, you can learn detailed demographic info about your customers
1) Snapchat has an amazing audience insights portion where even if you aren’t running any snap ads, you can learn detailed demographic info about your customers
2) Retargeting! Average retargeting CPM’s are $25 on FB compared to 50 cents on Snap. You can profitably retarget your website traffic that’s in the 13-22 demo on Snapchat. It’s cheap to stay top of mind with a high frequency in front of your most valuable customers on Snap.
Something I’ve seen success with is prospecting through Instagram story ads and then remarketing that traffic through Snap ads. IG story will het higher reach to a cold audience while Snap can cheaply nurture the warm traffic.
Lastly I want to mention shiny object syndrome...
Lastly I want to mention shiny object syndrome...
TikTok. Every client has asked me if they should be advertising on TikTok right now for e-commerce conversion campaigns.
My answer right now is NO. There’s no conversion tracking, you’re essentially spending into a black box. Once the platform gets out a beta with a pixel - yes
My answer right now is NO. There’s no conversion tracking, you’re essentially spending into a black box. Once the platform gets out a beta with a pixel - yes
TikTok however is a great place to source for micro influencers for ad content. They’re often brand new to the influencer world and are super creative content creators. Perfect to send product to for content for ads! Gen Z micro influencers are highly influencial.
