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SM | How Entrepreneurs became Millionaire (Mln)

12 Apr, 8 tweets, 2 min read

@dmuthuk

Diageo-Backed United Spirit May Sell Mass (popular) Brands

#UnitedSpirits (#UNSP)

Time for thread 👇🏻👇🏻👇🏻

@dmuthuk @Kiran24Rajput

(1/n)

UNSP, a unit of drinks major Diageo, has tasked investment bank Morgan Stanley to find potential buyers for select “popular” mass-priced brands as it looks to take on French rival Pernord Ricard and adopt a premiumisation strategy

2/n

For the year ended 31 March 2020, UNSPs "prestige and above" segment represented 65% of its total net sales and 51% of total sales volume.

3/n

Following mass priced brands - Bagpiper whiskey, Old Tavern whiskey, White Mischief vodka and Haywards are proposed to be divested. The margins are lower in these brands and UNSP wants to focus on the premium segment going ahead in order to drive profitability

4/n

This brand sale is part of UNSPs strategic review of its portfolio. Morgan Stanley UK has come on board as the sell side advisor and the plan as of now is to find a strategic buyer

5/n

There is a possibility that an international spirits player with no presence in India may look at an opportunity like this

6/n

UNSPs portfolio is comprised of 30 brands. Strategic review will focus on approximately half of this portfolio by volume. This review will not include flagship products - McDowell’s or Director’s Special trademarks. The strategic review to be completed by end of the 2021

7/n

This review reinforces UNSPs & Diageo’s commitment to delivering sustainable long-term growth and improved profitability, through a sharpened focus on core Popular and Prestige & Above brands, including international brands

8/8

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