Nir Eyal Profile picture
23 Apr, 7 tweets, 1 min read
Don’t believe everything you think.
Just because that little voice in your head says, “You’re not very good at this,” or “You’re not cut out for this,” or “Maybe you should try something else,” doesn't mean you have to listen to it.
Understanding how we can reimagine the internal trigger—the discomfort that makes us feel that way—can help.
In fact, discomfort can be a sign that you’re doing something right.
If going to the gym makes you sore, that’s a sign you’re getting stronger.
If you’re working on a big proposal and it’s hard, that’s a good thing. Why? Other people just won’t put in the effort to draft something great.
So, lean into that discomfort. Relish it. And reimagine it in a positive light.

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More from @nireyal

23 Apr
I’m dismayed by ongoing silence re: misinformation in #TheSocialDilemma.

For instance, the film uses the graph below to “prove” more iPhones → more teen suicides.

Actual fact: Social media affects teen depression as much as (drumroll please) EATING POTATOES.

I’ll explain 👇 Image
The film presses a causal link between the rise of social media apps on phones (2009) & the rise in teen suicide. For any parent watching, it’s a HORRIFYING image.

But, if social media is the cause, there should be a rise in suicides *wherever* teens use it.

There isn't.
First, the rise in teen suicide is mostly an American problem.

Of course, even one death is too many—but, for almost all other nations, the trend lines don't point to concerning correlations. Image
Read 9 tweets
16 Feb
1/ What really prompts you to compulsively look at your phone, or scroll a social media feed?
2/ If you think about it for a second, you’ll realize the trigger isn’t just what’s on your phone but also what’s on your mind.
3/ Our behaviors are not only triggered by external triggers, like pings, dings, and rings, but also by internal triggers like feeling bored, lonely, anxious, or stressed.
Read 9 tweets
13 Jan
1/ Let's talk about what makes for great leadership...
2/ But first, we have to define a term: psychological safety.

Psychological safety is the belief that one will not be punished or humiliated for speaking up with ideas, questions, concerns, or mistakes.
3/ Great leaders understand that fostering psychological safety is imperative to building a culture where employees are motivated to do their best work.

Here are some ways to do that⬇️
Read 9 tweets
10 Dec 20
1/ Here’s a quick breakdown of something tech companies can do to help us manage digital distraction without making their products suck!
2/ People often talk about having companies ban certain features that keep us engaged, like infinite scroll or “streaks."
3/ But instead of losing the features that make platforms fun, we should require social networks to implement Use and Abuse policies — systems designed to protect people who are vulnerable.

Tech companies should identify users who want to stop using their products, then help!
Read 10 tweets
23 Oct 20
1/ I've been a startup founder twice now. 

And to tell you the honest truth...it isn't a fun job 😅

It's stressful, draining, and when it's unclear whose responsibility something is, it's yours.
2/ Now that I've moved into a role as an investor, one thing I tell startup founders is this: CEOs only have one job -- prioritize.

CEOs are professional prioritizers.

Everything else is detail.

Which brings me to the main issue I find with startup founders.
3/ It's not that they aren't smart or dedicated or capable of performing at a high level, it's that they make no time in their day for their key responsibility of prioritizing.
Read 6 tweets
31 Aug 20
1/ How do we create habit-forming products?

It starts by understanding what drives our actions 👇
2/ @bjfogg at @stanford developed a model showing that in order to initiate any and all behaviors, a product needs three things.
3/ The user must have sufficient motivation: Why are they using the product?

The user must have the ability to complete the desired action: How easy is it to use the product?

A trigger must be present to activate the behavior: Is there a substantial call to action?
Read 4 tweets

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