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Cold Email Wizard 📩

14 May, 14 tweets, 3 min read

There's two kinds of people in your market

1. People that are buying right now

2. People that are NOT

You cannot magically create more buyers

If you wanna make millions you give more things to the BUYERS

You increase lifetime value

LISTEN TO ME

THREAD

Say you sell a $29 product. It's your only product.

You will only ever make $29 from EACH buyer.

You think *that's it*

"I already got them"

NOOOOOOO

Now we have giga Chad smart marketer over here who

> Has a $29 product
> The product ascends to other products that naturally lead from the first

Now, OVER TIME, each buyer is realized to their full potential

"That's dirty. You're just trying to extract the most amount of money from each person"

Two things

1. Yes

2. They purchased upon their own fruition. I didn't hold a gun to their head. They were going to buy it ANYWAY, whether it was from me or from somebody else.

Let's talk about Russel Brunson

He's running some ads for this "free book"

It's not free, you have to pay shipping

But that's GOOD, because if you pay the shipping

He now knows you're a BUYER

So what's going to happen in this funnel?

1. You're going to get a bunch of upsell pages immediately after purchase (increase LTV)

2. The book is going to talk about Clickfunnels (the software he owns, $300/mo)

Now some % of the buyers get the upsells and subscribe to Clickfunnels over time

LTV HAS NOW INCREASED

Now let me explain...

This is EXACTLY WHAT I DO.

I have a cold email course.

I talk about a bunch of software apps.

Some of which I own!!!

I OWN THE APPS!!!

LTV IS NOW HIGHER

And if I don't own it I'm an affiliate

LTV ☝️☝️☝️

So how can you increase LTV?

Client businesses:

> Affiliate software like GoHighLevel (40% recurring)

> Whitelabel other people's services (you're selling lead gen, sell them SEO. Get an SEO guy to work $3k/mo, you sell to client at $5k/mo)

Digital product businesses:

> Own the software apps
> Affiliate other software apps
> Affiliate other digital products
> Make complementary digital products

NOW WAIT

Let me explain something to you...

Here's your market

These are the BUYERS, and WHAT THEY BUY

DIY = Do It Yourself (digital products, ebooks, courses)

DWY = Done With You (coaching)

DFY = Done For You (client businesses)

Here's how this breaks down

DFY = Sells for the most $$$ = smallest % of current market buyers want this

DWY = Sells for less $$$ than DFY = medium % of current market buyers want this

DIY = Sells for least $$$ = most % of current market buyers want this

But here's the thing

The people who buy DIY...

Will also buy DFY and DWY

The people who buy DWY...

Will also buy DIY and DFY

The people who buy DFY...

Will also buy DIY and DWY

IT'S A GIANT FUCKING CIRCLE!!!

And that's the end of thread

If you wanna get clients with cold email get the course

gum.co/peVsK

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More from @blackhatwizardd

Cold Email Wizard 📩

@blackhatwizardd

12 May

Two months ago I hired one of my old friends as a customer success manager for Klean Leads

Customer lifetime value has TRIPLED since then

Here's exactly what I have him do...

Every time somebody signs up for Klean Leads, I set Zapier to send this email:

"Hey, this is Jay from Klean Leads!

Reply back to this email with what kind of leads you're trying to scrape, and I'll send you over a Loom video showing you how to do it!"

Customer replies back what they're trying to scrape

Jay sends over a personal Loom video showing them EXACTLY how to scrape what they're looking for

Whole setup

So simple and works so well

Read 4 tweets

Cold Email Wizard 📩

@blackhatwizardd

6 May

Something you must understand

Winners keep winning

And losers keep winning

Because it's so easy to keep winning when you know how to win

It's the same thing over and over

Let me explain

The flywheel effect

Malcolm Gladwell wrote a book called Outliers

Couple things from there:

Almost all pro NHL players are born in January/February

WHY?

Doesn't make sense as first

But it does for this reason:

January 1st is the cutoff in Canada for the age groups.

Meaning kids born in January are playing with kids born in December of the same year

When you're 7 years old, that's 13% more time alive

January kids are just stronger, bigger, and faster.

Now here's what happens...

Read 10 tweets

Cold Email Wizard 📩

@blackhatwizardd

3 May

Quick thread on understanding statistics even if you're a complete idiot

Basically the most useful math in business

READ

THREAD

These are annual returns of the stock market

They are NORMALLY DISTRIBUTED around 7%

Meaning *most of the time* you get 7%

But *sometimes* you get -30%, +36%, +50%, doesn't matter

What it means is IN THE LONG RUN your returns will BE DISTRIBUTED AT ABOUT 7%

68.3% of the time your return will be between +1 and -1 STANDARD DEVIATIONS

95.5% of the time your returns will be between +2 and -2 STANDARD DEVIATIONS

Crazy shit happens. Crazy bull markets, crazy bear markets. You will always evenly distribute

Read 7 tweets

Cold Email Wizard 📩

@blackhatwizardd

29 Apr

If a company’s entire lead flow is inbound

That might be an indication outbound marketing DOES NOT WORK for their particular offer

Let me give you an example…

Software development agency

50+ case studies

You think “this should be easy to sell right?”

NO

Because they’re all custom solutions

They were INBOUND leads with UNIQUE, NONREPLICABLE problems

Examples:

Replicable problems:

> Business needs leads
> Business needs developers
> Business needs better sales training

Non-Replicable problems:

> Manufacturing firm needs tracking mechanisms and data analysis among their suppliers and assembly line

Read 5 tweets

Cold Email Wizard 📩

@blackhatwizardd

19 Apr

There is simply money everywhere

You're driving down the road

> The roads were paved for money
> The street signs placed for money
> An investor owns the RE you drive by
> Restaurant rents the RE
> Restaurant buys plastic cups
> Cups were distributed by wholesaler

> Cups were manufactured from oil
> Somebody drilled the oil and sold it
> Somebody delivered the oil for money

You scroll down FB
> Facebook sold ad space
> Advertiser sells necklaces
> Necklaces made by manufacturer
> Manufacturer purchased gold from miners

> The store that sold the necklace pays Shopify for hosting
>Shopify pays AWS for computing power
> AWS runs off computers purchased from manufacturers

You're making steak for dinner
> Farmer raised the cattle
> Wholesaler bought the meat
> Grocery store bought from wholesaler

Read 5 tweets

Cold Email Wizard 📩

@blackhatwizardd

29 Mar

If all you're doing is cold email you're going to have a rough time.

You want to get 20-30 meetings per month?

Here's what you do.

THREAD

Intro

Make sure you have the capacity to handle this BEFORE you do it.

If you're a one man show freelancer - DO NOT GET 20-30 meetings.

You'll sign 5-10 clients and be fucked because you can't deliver.

Channels

Here's the channels we're using

> Cold email
> LinkedIn
> Instagram
> Facebook
> Twitter
> Phone
> Physical address

Read 19 tweets

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