Thread by @blackhatwizardd

Upsells, down sells, cross sells

THREAD

Situation A: you’re an agency. You sell a B2B service

1. Prospect can’t afford done for you service

> down sell coaching or a course/guide you make

2. Client has been with you a while

> cross sell ANOTHER service, provided either by you or a trusted party

3. Prospect takes you up on your agency service on call

> Upsell other services. “Since you’ll be getting more leads, do you need me to hook you up with any sales call closers?” Take broker fee from closed sales between those two

4. Client has been with you a while

> Have them use affiliate links for SaaS’s such as Go High Level 40% recurring

Situation B: You run a coaching business

1. Prospect can’t afford coaching

> downsell a course you make

2. On call you figure out prospect doesn’t want to do the work, they want to outsource

> upsell done for you service either from you or trusted 3rd party

Situation C: you sell a course

> Put affiliate links in course
> Upsell done for you service either from you or trusted third party
> Upsell coaching
> Cross sell a SaaS you make

You need lots of offers.

Somebody who spends money with you once now knows, likes, and trusts you

Marketing to them is FREE.

Having many offers can 2x - 3x your income

An interesting angle is selling email scraping as a service and then upselling lead gen as a service