Thread by @Aazarshad

Many people think influencer marketing is dead or has low ROI.

I believe that it is not true,it is just getting started. Read further 👇

1/ Folks who find low ROI on influencer marketing are simply doing it wrong.

They don’t build relationships. You need to offer free products to the right influencers.

2/ How do you really build relationships with influencers?

You take them on a date and pay for their lunch.

This is called Product Seeding

Learn more about seeding here:

https://twitter.com/TaylorLagace/status/1402284621925027840?s=20

Then, play it cool. Don’t expect anything in return.

2/ Find the product lovers and fans.

You double down the promotions with those fans.

You show your appreciation and don’t negotiate.

3/ Put the Content to Work!


Once you’ve vetted the influencers.

Use their content for ad strategy with organic and genuine content.

4/The Value of Content

Organic content such as unboxing, use-cases, and integration are the key.

This is no longer true: Cheap content isn’t good, and good content isn’t cheap.

5/ Double down with Whitelisting

Once you’ve found winner ads, content, and influencers.

Extend rev-share agreements to show your ads to the influencer’s audience.

Whitelisting is the new holy grail.

6/ I think B2B Marketers can take advantage of affiliates with influencer marketing.

Why are we not doing it yet?

I am going to try this with our affiliates. Retweet this and DM me that you are interested in knowing the results.

7/ You can learn how Animal House Fitness did the above things to grow from 0 to $3Mn in 6 months:

aazarshad.com/podcasts/how-i…

8/ That’s all folks

Follow Taylor for influencer marketing content —> TaylorLagace

Follow @Aazarshad for more growth marketing content.