@aleyda@remotersnet * Schedule multiple meetings each and every day.
* Failing to have a a proper comms system in place.
* Not ensuring everyone has the right comms software/apps
* Not ensuring people know how to use the software/apps
* Failing to realise not everyone has access to good internet
@aleyda@remotersnet * Making last minute schedule changes and failing t notify properly
* Not making use of established collaborative tools
* Trying to work/make things the same as Real Life/In Person
* Treating comms as unidirectional, (a talk vs a meeting)
* Not considering the home environment
@aleyda@remotersnet * Assuming no travel means people will start earlier and finish later
* People failing to separate/juggle home/work
* Family not comprehending the shift
* Failing to ensure people are able to access the work-network externally
* Not providing adequate (or any) training
@aleyda@remotersnet * Not making sure people have the right equipment/software to work outside the office
* Not grasping that different people, different conditions means things have to be arranged (people are not available instantly!)
* Not appreciating the mental/emotional shifts and impact
To begin with, you are unlikely to rank for shorter terms - so you have to go with long-tail.
Produce content for each stage & collection of terms per stage. This not only increases the number of terms you are likely to rank for, but naturally means lower competition.
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Over time, your site gains "weight", and it is easier to rank for shorter terms.
But you still produce content for each stage, and you still target longer queries.
Just be mindful of "term value".
Longtail may be "easier", but typically has small audiences.