**Intro To Segmentation 101**
Segmenting your list is key.
It improves engagement, open rates, and sales…
...but you need to know what segments to set up.
(otherwise it's pointless)
Here are 5 segments that are 100% essential 👇
// THREAD //
Segmenting your list is key.
It improves engagement, open rates, and sales…
...but you need to know what segments to set up.
(otherwise it's pointless)
Here are 5 segments that are 100% essential 👇
// THREAD //
NOTE: These segments are mostly for eCommerce stores...
BUT can also apply to other business models (info products, affiliate, etc.)
Also:
I go into each segment (and others) PLUS how to create each one in my email course 👉 chasedimond.podia.com/email-marketin…
Let's get into it...
BUT can also apply to other business models (info products, affiliate, etc.)
Also:
I go into each segment (and others) PLUS how to create each one in my email course 👉 chasedimond.podia.com/email-marketin…
Let's get into it...
Segment #1 - Buyers
The subscribers most likely to buy your products?
The ones who have already purchased from you.
Very simple.
You can send more emails to this segment than others.
You'll also want to segment buyers based on categories/products purchased.
The subscribers most likely to buy your products?
The ones who have already purchased from you.
Very simple.
You can send more emails to this segment than others.
You'll also want to segment buyers based on categories/products purchased.
Segment #2 - Non-Buyers
You want to have a segment of non-buyers as well.
The goal with this segment:
1) Nurture them
2) Get them to buy
Send this segment generous flash sales/promotions to get them to make that first purchase.
Show them social proof + brand info as well.
You want to have a segment of non-buyers as well.
The goal with this segment:
1) Nurture them
2) Get them to buy
Send this segment generous flash sales/promotions to get them to make that first purchase.
Show them social proof + brand info as well.
Segment #3 - Engaged
These are subscribers who are opening your emails consistently.
They are clearly interested in your brand + what you have to say.
So why deny them?
Send engaged subscribers a frequent mix of content/sales emails.
Always add value + stay entertaining.
These are subscribers who are opening your emails consistently.
They are clearly interested in your brand + what you have to say.
So why deny them?
Send engaged subscribers a frequent mix of content/sales emails.
Always add value + stay entertaining.
Segment #4 - Unengaged
These are subscribers who aren't opening your emails.
Send a win-back campaign.
The idea here is to re-engage them.
Give them the option to unsubscribe OR keep getting emails.
If they don't open your win-back emails?
Delete them (for deliverability).
These are subscribers who aren't opening your emails.
Send a win-back campaign.
The idea here is to re-engage them.
Give them the option to unsubscribe OR keep getting emails.
If they don't open your win-back emails?
Delete them (for deliverability).
Segment #5 - VIP Customers
These are your TOP customers.
So... treat them like it!
Your VIP buyers are basically royalty.
Send them VIP-only promotions + emails.
Show your genuine appreciation for them - they will return the favor by buying more products from you.
These are your TOP customers.
So... treat them like it!
Your VIP buyers are basically royalty.
Send them VIP-only promotions + emails.
Show your genuine appreciation for them - they will return the favor by buying more products from you.
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